In a recent monthly management meeting, your boss mentions that he noticed a decline in open rates. He suggests that you look up the \u201cbest time to send emails\u201d and start using that time. How should you respond to your boss?<\/p>\n
<\/p>\n
\u201cThere\u2019s no such thing as a ‘best time’ to send emails.\u201d<\/p>\n
\u201cGreat. Let\u2019s consult the industry benchmarks and determine what send times other companies use.\u201d
\n\u201cWe should continue to look into the decline in open rates, but that has nothing to do with the time that we send our emails.\u201d
\n\u201cWe\u2019ll have to do some testing. The best time to send is different for every company.\u201d<\/p>\n
\u201cGreat. I\u2019ll subscribe to several different companies\u2019 blogs and see when they are sending emails. The average of that should give us the best time to send our emails.\u201d<\/p>\n
<\/p>\n
https:\/\/www.youtube.com\/watch?v=r7yVDsivJko <\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In a recent monthly management meeting, your boss mentions that he noticed a decline in open rates. He suggests that you look up the \u201cbest time to send emails\u201d and start using that time. How should you respond to your boss? \u201cThere\u2019s no such thing as a ‘best time’ to send emails.\u201d \u201cGreat. Let\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-10322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-email-marketing-certification","7":"entry"},"yoast_head":"\n