<\/p>\n
Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond?<\/p>\n
<\/p>\n
<\/p>\n
\u201cWas the confidence level of the results 99%? Otherwise, it\u2019s not statistically significant.\u201d<\/p>\n
<\/p>\n
\u201cNice! Send an email to the team and let them know to use your findings on all emails going forward.\u201d<\/p>\n
<\/p>\n
\u201cIt only matters if you get the same result on three different email sends.\u201d<\/p>\n
<\/p>\n
\u201cDid you make sure you sent the email to enough contacts?\u201d<\/strong><\/span><\/p>\n <\/p>\n https:\/\/www.youtube.com\/watch?v=4qtuK6PWqhU<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond? \u201cWas the confidence level of the results 99%? Otherwise, it\u2019s not statistically significant.\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-10435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-email-marketing-certification","7":"entry"},"yoast_head":"\n