<\/p>\n
The strategic use of different marketing channels affects:<\/p>\n
<\/p>\n
<\/p>\n
payment methods<\/p>\n
<\/p>\n
the average amount of each sale<\/p>\n
<\/p>\n
target-customer demographics<\/p>\n
<\/p>\n
online purchase decisions<\/strong><\/span><\/p>\n <\/p>\n Explanations:<\/span><\/p>\n <\/p>\n When it comes to running your AdWords campaigns, it\u2019s important to optimize your campaigns for maximum return to the business as a whole. And whether that return is from the online or offline channel, it\u2019s all part of the same pie. That\u2019s why measuring and tracking the full impact of your campaigns is so important. It can help to start conversations with different marketing channels on how best to connect with today\u2019s \u201comni-channel\u201d consumer.<\/span><\/p>\n <\/p>\n We analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions.<\/span><\/i><\/p>\n Read more here: <\/span>https:\/\/www.thinkwithgoogle.com\/tools\/customer-journey-to-online-purchase.html#!\/the-us\/arts-and-entertainment\/large\/generic-paid-search<\/span><\/a><\/p>\n <\/p>\n