{"id":1055,"date":"2019-03-14T16:56:20","date_gmt":"2019-03-14T16:56:20","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1055"},"modified":"2019-03-15T15:09:12","modified_gmt":"2019-03-15T15:09:12","slug":"you-might-analyze-exact-match-impression-share-data-to-get-an-idea-of","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/you-might-analyze-exact-match-impression-share-data-to-get-an-idea-of\/","title":{"rendered":"You might analyze exact match impression share data to get an idea of:"},"content":{"rendered":"<p>You might analyze exact match impression share data to get an idea of:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>the percentage of eligible impressions you received for searches that exactly matched content on your landing page<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>the percentage of eligible impressions you received for searches that exactly matched your keywords<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>the number of times your ads were shown on the Search Network<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>the number of eligible impressions your broad match keywords received<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanations:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Exact match impression share is a percentage calculated by dividing the number of impressions that your campaign received for searches that exactly matched your keyword by the total estimated number of exact match impressions you were eligible to receive. <\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">The impressions you\u2019ve received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword).<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2497703?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2497703?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might analyze exact match impression share data to get an idea of: &nbsp; the percentage of eligible impressions you received for searches that exactly matched content on your landing page &nbsp; the percentage of eligible impressions you received for searches that exactly matched your keywords &nbsp; the number of times your ads were shown [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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