{"id":1073,"date":"2018-09-19T17:00:50","date_gmt":"2018-09-19T17:00:50","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1073"},"modified":"2018-09-20T14:35:32","modified_gmt":"2018-09-20T14:35:32","slug":"why-would-the-data-for-a-search-network-campaign-show-conversions-but-no-view-through-conversions","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/why-would-the-data-for-a-search-network-campaign-show-conversions-but-no-view-through-conversions\/","title":{"rendered":"Why would the data for a Search Network campaign show conversions but no view-through conversions?"},"content":{"rendered":"

 <\/p>\n

Why would the data for a Search Network campaign show conversions but no view-through conversions?<\/p>\n

 <\/p>\n

A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn\u2019t click, and later converts on the site<\/strong><\/span><\/p>\n

 <\/p>\n

A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site<\/p>\n

 <\/p>\n

A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site<\/p>\n

 <\/p>\n

A view-through conversion is counted when someone sees an ad in Google Search and calls the business<\/p>\n

 <\/p>\n

Explanations:<\/span><\/p>\n

 <\/p>\n

View-through Conversion happens when a customer sees an image or rich media ad, then later completes a conversion on your site. This is different from<\/span><\/p>\n

 <\/p>\n

View-through conversion metrics is available if you run Display network campaign. View-through conversion tracking provides additional information related to the value of your Ad Exchange ads. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user\u2019s computer.<\/span><\/p>\n

Read more here: <\/span>https:\/\/support.google.com\/adxbuyer\/answer\/166342?hl=en<\/span><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Why would the data for a Search Network campaign show conversions but no view-through conversions?   A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn\u2019t click, and later converts on the site   A view-through conversion is counted when someone clicks on an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fWhy would the data for a Search Network campaign show conversions but no view-through conversions? 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