{"id":1077,"date":"2019-04-04T17:01:32","date_gmt":"2019-04-04T17:01:32","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1077"},"modified":"2019-04-05T08:50:25","modified_gmt":"2019-04-05T08:50:25","slug":"a-client-wants-to-get-more-clicks-on-his-ad-and-also-raise-his-quality-score-which-of-these-actions-may-get-him-more-clicks-but-wont-raise-his-quality-score","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/a-client-wants-to-get-more-clicks-on-his-ad-and-also-raise-his-quality-score-which-of-these-actions-may-get-him-more-clicks-but-wont-raise-his-quality-score\/","title":{"rendered":"A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won\u2019t raise his Quality Score?"},"content":{"rendered":"<p>A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won\u2019t raise his Quality Score?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Reducing prices on his inventory<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Adding an extension<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Improving a lower-level page on his website<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Using the Shopping ad format<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanations:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords\u2019 \u201cStatus\u201d column. The more relevant your ads and landing pages are to the user, the more likely it is that you&#8217;ll see higher Quality Scores. Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Ad extensions are a component of Ad Rank along with your bids and the quality of your ads. You can often get the same number of clicks for less money when you use ad extensions. They\u2019re intended to be a good thing for your performance.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/6167131?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/6167131?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GQ6d5Q4OXxA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won\u2019t raise his Quality Score? &nbsp; Reducing prices on his inventory &nbsp; Adding an extension &nbsp; Improving a lower-level page on his website &nbsp; Using the Shopping ad format [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fA client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won\u2019t raise his Quality Score? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won\u2019t raise his Quality Score? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/a-client-wants-to-get-more-clicks-on-his-ad-and-also-raise-his-quality-score-which-of-these-actions-may-get-him-more-clicks-but-wont-raise-his-quality-score\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fA client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won\u2019t raise his Quality Score? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won\u2019t raise his Quality Score? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/a-client-wants-to-get-more-clicks-on-his-ad-and-also-raise-his-quality-score-which-of-these-actions-may-get-him-more-clicks-but-wont-raise-his-quality-score\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T17:01:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-05T08:50:25+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/a-client-wants-to-get-more-clicks-on-his-ad-and-also-raise-his-quality-score-which-of-these-actions-may-get-him-more-clicks-but-wont-raise-his-quality-score\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/a-client-wants-to-get-more-clicks-on-his-ad-and-also-raise-his-quality-score-which-of-these-actions-may-get-him-more-clicks-but-wont-raise-his-quality-score\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"A client wants to get more clicks on his ad and also raise his Quality Score. 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