{"id":1099,"date":"2017-03-02T17:05:41","date_gmt":"2017-03-02T17:05:41","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1099"},"modified":"2018-09-21T08:20:15","modified_gmt":"2018-09-21T08:20:15","slug":"a-furniture-store-owner-is-creating-her-first-adwords-campaign-whats-the-best-way-to-group-her-products","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/a-furniture-store-owner-is-creating-her-first-adwords-campaign-whats-the-best-way-to-group-her-products\/","title":{"rendered":"A furniture store owner is creating her first AdWords campaign. What\u2019s the best way to group her products?"},"content":{"rendered":"

 <\/p>\n

A furniture store owner is creating her first AdWords campaign. What\u2019s the best way to group her products?<\/p>\n

 <\/p>\n

Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds<\/strong><\/span><\/p>\n

 <\/p>\n

Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network<\/p>\n

 <\/p>\n

Group them in a single ad group<\/p>\n

 <\/p>\n

Create a new campaign for every bed she sells in her store<\/p>\n

 <\/p>\n

Explanation:<\/p>\n

Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.<\/span><\/p>\n

 <\/p>\n

For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having your ads mention at least one of your keywords in its headline. This is because when someone searches for a term that matches your keyword, and they see one ad that mentions the keyword and another ad that doesn\u2019t mention the keyword, they are more likely to think that the first ad is more relevant to what they\u2019re searching for.<\/p>\n

Read more here: https:\/\/support.google.com\/adwords\/answer\/6372655?hl=en<\/a><\/p>\n

 <\/p>\n

<\/h2>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  A furniture store owner is creating her first AdWords campaign. What\u2019s the best way to group her products?   Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds   Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fA furniture store owner is creating her first AdWords campaign. 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