{"id":1136,"date":"2018-09-19T18:37:06","date_gmt":"2018-09-19T18:37:06","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1136"},"modified":"2018-09-20T11:28:23","modified_gmt":"2018-09-20T11:28:23","slug":"data-shows-that-your-clients-ad-that-appears-to-people-in-san-francisco-gets-120-conversions-at-a-cost-of-us1200-and-cost-per-acquisition-cpa-of-us10-while-ads-showing-in-houston-get-70","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/data-shows-that-your-clients-ad-that-appears-to-people-in-san-francisco-gets-120-conversions-at-a-cost-of-us1200-and-cost-per-acquisition-cpa-of-us10-while-ads-showing-in-houston-get-70\/","title":{"rendered":"Data shows that your client\u2019s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?"},"content":{"rendered":"

 <\/p>\n

Data shows that your client\u2019s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?<\/p>\n

 <\/p>\n

+40% for San Francisco, -40% for Houston<\/p>\n

 <\/p>\n

+40% for San Francisco, -20% for Houston<\/p>\n

 <\/p>\n

+20% for San Francisco, -20% for Houston<\/p>\n

 <\/p>\n

+20% for San Francisco, -40% for Houston<\/strong><\/span><\/p>\n

 <\/p>\n

Explanation:<\/p>\n

 <\/p>\n

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.<\/p>\n

Read more here: https:\/\/support.google.com\/adwords\/answer\/2732132?hl=en<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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