{"id":11491,"date":"2017-07-24T23:45:40","date_gmt":"2017-07-24T23:45:40","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=11491"},"modified":"2017-09-26T07:57:10","modified_gmt":"2017-09-26T07:57:10","slug":"in-a-shopping-campaign-conversion-tracking","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/in-a-shopping-campaign-conversion-tracking\/","title":{"rendered":"In a Shopping campaign, conversion tracking:"},"content":{"rendered":"

 <\/p>\n

In a Shopping campaign, conversion tracking:<\/span><\/p>\n

 <\/p>\n

only counts purchases after clicks as conversions<\/span><\/p>\n

 <\/p>\n

grants access to Search Funnel reports, which show how your customers complete a conversion<\/b><\/span><\/p>\n

 <\/p>\n

provides in-depth reporting on how people use your website<\/span><\/p>\n

 <\/p>\n

allows you to test changes, such as different campaign priorities and product group bids<\/span><\/p>\n

 <\/p>\n

Explanation:<\/p>\n

Once you\u2019ve set up conversion tracking, you\u2019ll have access to a handy set of reports about your conversions.<\/p>\n

Attribution reports show you the paths customers take to complete a conversion, and attribute the conversion to different ads, clicks, and factors along the way.<\/p>\n

Read more here:\u00a0https:\/\/support.google.com\/adwords\/answer\/1722023<\/a><\/p>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=w2ZuEkJxDzw<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  In a Shopping campaign, conversion tracking:   only counts purchases after clicks as conversions   grants access to Search Funnel reports, which show how your customers complete a conversion   provides in-depth reporting on how people use your website   allows you to test changes, such as different campaign priorities and product group bids […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[36,30],"tags":[],"class_list":{"0":"post-11491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-shopping-ads-exam-answers","7":"category-uncategorized-en","8":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fIn a Shopping campaign, conversion tracking: - 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