{"id":1151,"date":"2019-01-16T18:39:50","date_gmt":"2019-01-16T18:39:50","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1151"},"modified":"2019-01-17T07:01:31","modified_gmt":"2019-01-17T07:01:31","slug":"which-is-a-best-practice-for-writing-an-effective-text-ad","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-is-a-best-practice-for-writing-an-effective-text-ad\/","title":{"rendered":"Which is a best practice for writing an effective text ad?"},"content":{"rendered":"<p>Which is a best practice for writing an effective text ad?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Use all capital letters in the headline<\/li>\n<li>Make sure the headline wraps to two lines<\/li>\n<li><span style=\"color: #008000;\"><strong>Capitalize the first letter of each word in the headline<\/strong><\/span><\/li>\n<li>End the headline with an exclamation point<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>or<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Talk about yourself and your business<\/li>\n<li>Make the text different from what\u2019s on your landing page<\/li>\n<li>Use a passive verb in the headline<\/li>\n<li><span style=\"color: #008000;\"><strong>Write several ads and see which one performs the best<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Read more here: <a href=\"https:\/\/www.en.advertisercommunity.com\/t5\/Basics-for-New-Advertisers\/7-Tips-on-How-to-Write-Compelling-and-Effective-Ad-Copy\/td-p\/95168\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.en.advertisercommunity.com\/t5\/Basics-for-New-Advertisers\/7-Tips-on-How-to-Write-Compelling-and-Effective-Ad-Copy\/td-p\/95168<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/581bac30a301b4f78cf2fe59b314e0bf\/retina\/partner-certification-art-search-cover-art.png\" alt=\"Which is a best practice for writing an effective text ad?\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which is a best practice for writing an effective text ad? &nbsp; Use all capital letters in the headline Make sure the headline wraps to two lines Capitalize the first letter of each word in the headline End the headline with an exclamation point &nbsp; or &nbsp; Talk about yourself and your business Make the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich is a best practice for writing an effective text ad? 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