{"id":1155,"date":"2018-09-20T18:41:37","date_gmt":"2018-09-20T18:41:37","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1155"},"modified":"2018-09-21T08:42:17","modified_gmt":"2018-09-21T08:42:17","slug":"jonathan-who-bay-area-sailing-excursion-business-notices-that-his-text-ads-show-below-competitors-in-search-results-when-people-enter-keywords-like-sailing-excursions-on-sa","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/jonathan-who-bay-area-sailing-excursion-business-notices-that-his-text-ads-show-below-competitors-in-search-results-when-people-enter-keywords-like-sailing-excursions-on-sa\/","title":{"rendered":"Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor\u2019s in search results when people enter keywords like \u201csailing excursions on San Francisco Bay.\u201d Which automated bid strategy could help him attain the top position?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor\u2019s in search results when people enter keywords like \u201csailing excursions on San Francisco Bay.\u201d Which automated bid strategy could help him attain the top position?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Enhanced cost-per-click (ECPC)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>Target outranking share<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Target return on ad spend (ROAS)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Maximize clicks<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Target outranking share&#8221; is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain. This article explains how the portfolio &#8220;target outranking share&#8221; bid strategy works, what its settings are, and a few things to keep in mind when using this strategy. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/6268616?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/6268616?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Search Advertising Certification Assessment Answers 2020\ud83d\udd0dLive Exam Pass\ud83d\udd0d100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9IuagmxZLwY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor\u2019s in search results when people enter keywords like \u201csailing excursions on San Francisco Bay.\u201d Which automated bid strategy could help him attain the top position? &nbsp; &nbsp; Enhanced cost-per-click (ECPC) &nbsp; Target outranking share &nbsp; Target [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fJonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor\u2019s in search results when people enter keywords like \u201csailing excursions on San Francisco Bay.\u201d Which automated bid strategy could help him attain the top position? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor\u2019s in search results when people enter keywords like \u201csailing excursions on San Francisco Bay.\u201d Which automated bid strategy could help him attain the top position? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/jonathan-who-bay-area-sailing-excursion-business-notices-that-his-text-ads-show-below-competitors-in-search-results-when-people-enter-keywords-like-sailing-excursions-on-sa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fJonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor\u2019s in search results when people enter keywords like \u201csailing excursions on San Francisco Bay.\u201d Which automated bid strategy could help him attain the top position? 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