{"id":11602,"date":"2018-10-26T23:26:49","date_gmt":"2018-10-26T23:26:49","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=11602"},"modified":"2018-10-27T09:56:41","modified_gmt":"2018-10-27T09:56:41","slug":"when-reviewing-the-search-terms-report-for-your-shopping-campaigns-you-notice-several-terms-that-arent-relevant-to-what-youre-advertising-how-can-you-use-this-information","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/when-reviewing-the-search-terms-report-for-your-shopping-campaigns-you-notice-several-terms-that-arent-relevant-to-what-youre-advertising-how-can-you-use-this-information\/","title":{"rendered":"When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren&#8217;t relevant to what you&#8217;re advertising. How can you use this information?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren&#8217;t relevant to what you&#8217;re advertising. How can you use this information?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Add the terms as negative keywords<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Adjust your product data feed to include irrelevant terms<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Increase your Quality Score by including irrelevant terms in ad content<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><b>Increase your bids for more relevant keywords<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.<\/p>\n<p style=\"padding-left: 30px;\">Read more here:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/105671\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/adwords\/answer\/105671<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Shopping Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s28opTtmsvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren&#8217;t relevant to what you&#8217;re advertising. How can you use this information? &nbsp; Add the terms as negative keywords &nbsp; Adjust your product data feed to include irrelevant terms &nbsp; Increase your Quality Score by including irrelevant terms in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-11602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-shopping-ads-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhen reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren&#039;t relevant to what you&#039;re advertising. How can you use this information? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren&#039;t relevant to what you&#039;re advertising. 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