{"id":1166,"date":"2018-09-18T18:43:44","date_gmt":"2018-09-18T18:43:44","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1166"},"modified":"2018-09-19T21:37:46","modified_gmt":"2018-09-19T21:37:46","slug":"which-conversion-metric-can-give-you-more-insight-into-how-your-ads-drive-conversions-on-mobile-phones-computers-and-tablets","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-conversion-metric-can-give-you-more-insight-into-how-your-ads-drive-conversions-on-mobile-phones-computers-and-tablets\/","title":{"rendered":"Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?"},"content":{"rendered":"

 <\/p>\n

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?<\/p>\n

 <\/p>\n

Click-through conversions<\/p>\n

 <\/p>\n

Cross-OS conversions<\/p>\n

 <\/p>\n

Cross-through conversions<\/p>\n

 <\/p>\n

Cross-device conversions<\/strong><\/span><\/p>\n

 <\/p>\n

Explanations: <\/span><\/p>\n

 <\/p>\n

As an advertiser, you want to track all the conversions that your AdWords campaigns drive, including those that begin on one device or browser and end on another. By using the \u201cInclude cross-device conversions\u201d setting, you can include these conversions in your \u201cConversions\u201d column and factor them into any automated bid strategy that you\u2019ve set up. <\/span><\/p>\n

 <\/p>\n

Cross-device conversion is a part of \u201cAll Conversion\u201d. People learn about your business across multiple devices and screens. All conversions helps you attribute your conversions \u2014 online, in-store visits, or over the phone \u2014 to the right campaign or ad group.<\/span><\/p>\n

In order to measure cross-device conversion statistics, part of \u201cAll conversions,\u201d Google use aggregated and anonymized data from users who have previously signed into Google services. This allows Google to provide advertisers with highly accurate and granular reporting on cross-device behavior without compromising user privacy. Google only show cross-device conversions when there\u2019s enough data to make a highly accurate calculation. That means that to report this data, Google must have at least 95% confidence that the calculation is within 10% of the actual value.<\/span><\/p>\n

Read more here: <\/span>https:\/\/support.google.com\/adwords\/answer\/3419678?hl=en<\/span><\/a><\/p>\n

<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?   Click-through conversions   Cross-OS conversions   Cross-through conversions   Cross-device conversions   Explanations:   As an advertiser, you want to track all the conversions that your AdWords campaigns drive, including those that begin […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fWhich conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets? 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