{"id":1174,"date":"2018-09-18T18:45:12","date_gmt":"2018-09-18T18:45:12","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1174"},"modified":"2018-09-19T21:56:54","modified_gmt":"2018-09-19T21:56:54","slug":"how-might-you-explain-to-an-account-manager-why-she-should-identify-how-much-a-conversion-costs-when-setting-up-conversion-tracking-for-a-clients-search-network-campaign","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/how-might-you-explain-to-an-account-manager-why-she-should-identify-how-much-a-conversion-costs-when-setting-up-conversion-tracking-for-a-clients-search-network-campaign\/","title":{"rendered":"How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client\u2019s Search Network campaign?"},"content":{"rendered":"

 <\/p>\n

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client\u2019s Search Network campaign?<\/p>\n

 <\/p>\n

Knowing the cost-per-conversion can help her better optimize the campaign\u2019s keywords<\/p>\n

Cost-per-conversion data can indicate whether her profit will increase<\/p>\n

Knowing the cost-per-conversion can help her better optimize the campaign\u2019s bids and budgets<\/strong><\/span><\/p>\n

Cost-per-conversion data can be compared with competitors\u2019 cost-per-conversion data<\/p>\n

 <\/p>\n

Explanation:<\/p>\n

You can assign monetary values to your conversions when setting up tracking to get detailed revenue information in your reports. Reviewing your total number of conversions and the value of these conversions can\u00a0help you decide if you should increase your budget or make changes to your ad groups<\/strong>\u00a0to attract more targeted visitors.<\/p>\n

Read more here:\u00a0https:\/\/support.google.com\/Google Ads\/answer\/1722068?hl=en<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client\u2019s Search Network campaign?   Knowing the cost-per-conversion can help her better optimize the campaign\u2019s keywords Cost-per-conversion data can indicate whether her profit will increase Knowing the cost-per-conversion can help […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fHow might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client\u2019s Search Network campaign? 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