{"id":11882,"date":"2017-07-30T23:48:01","date_gmt":"2017-07-30T23:48:01","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=11882"},"modified":"2017-07-30T23:48:01","modified_gmt":"2017-07-30T23:48:01","slug":"which-best-describes-the-purpose-of-user-journey-map","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-best-describes-the-purpose-of-user-journey-map\/","title":{"rendered":"Which best describes the purpose of a user journey map?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Which best describes the purpose of a user journey map?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Understand the steps of the user\u2019s life before, during, and after contact with the company and where the website weaves into it.<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stage.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Understand the steps the user goes through while working with a competitor in order to find areas they are weak at.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">View the path the users are currently taking on the website to get the various conversion points to work to optimize their paths.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=IJayZvzUjAI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which best describes the purpose of a user journey map? &nbsp; Understand the steps of the user\u2019s life before, during, and after contact with the company and where the website weaves into it. Identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[87],"tags":[],"class_list":{"0":"post-11882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-growth-driven-design-agency","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich best describes the purpose of a user journey map? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Which best describes the purpose of a user journey map? 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