{"id":11969,"date":"2017-07-31T11:55:02","date_gmt":"2017-07-31T11:55:02","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=11969"},"modified":"2017-07-31T11:55:02","modified_gmt":"2017-07-31T11:55:02","slug":"your-team-is-optimizing-a-clients-web-page-this-is-the-first-time-youre-focusing-on-this-page-and-it-receives-500-visitors-each-month-your-goal-is-to-have-the-visitors-flow-from-th","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/your-team-is-optimizing-a-clients-web-page-this-is-the-first-time-youre-focusing-on-this-page-and-it-receives-500-visitors-each-month-your-goal-is-to-have-the-visitors-flow-from-th\/","title":{"rendered":"Your team is optimizing a client\u2019s web page. This is the first time you\u2019re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you\u2019re testing to one of your interior product pages. Your teammate suggests running an A\/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your team is optimizing a client\u2019s web page. This is the first time you\u2019re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you\u2019re testing to one of your interior product pages. Your teammate suggests running an A\/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Yes, multivariate tests on more drastic variations are required on lower traffic pages.<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Yes, experimenting with more persuasive copy on call-to actions.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">No, you must always isolate a single variable to determine how it impacts visitor behavior.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">No, at this point you should be focusing your time on blogging instead of optimization.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=gHKAxQ4f4bk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your team is optimizing a client\u2019s web page. This is the first time you\u2019re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you\u2019re testing to one of your interior product pages. Your teammate suggests running an A\/B test on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[87,30],"tags":[],"class_list":{"0":"post-11969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-growth-driven-design-agency","7":"category-uncategorized-en","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYour team is optimizing a client\u2019s web page. This is the first time you\u2019re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you\u2019re testing to one of your interior product pages. Your teammate suggests running an A\/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Your team is optimizing a client\u2019s web page. This is the first time you\u2019re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you\u2019re testing to one of your interior product pages. Your teammate suggests running an A\/B test on the copy of a single call-to-action to improve click-through rate. 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