{"id":1214,"date":"2017-03-03T18:58:55","date_gmt":"2017-03-03T18:58:55","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1214"},"modified":"2018-01-29T10:45:44","modified_gmt":"2018-01-29T10:45:44","slug":"you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/","title":{"rendered":"You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>specify that someone\u2019s search must include certain words or their close variations<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">indicate that this keyword should be dynamically inserted in your ad text<\/p>\n<p style=\"padding-left: 30px;\">specify that certain words and their close variants be prioritized<\/p>\n<p style=\"padding-left: 30px;\">override a negative keyword with a positive one<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanations:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Broad match modifiers let you target searches that include at least one of your keywords. This can help increase how relevant your traffic is to your ads, and improve your clickthrough (CTR) and conversion rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By adding a modifier, your ads can only show when someone\u2019s search contains those modified terms, or close variations of the modified terms, in any order. The modifier won\u2019t work with phrase match or exact match keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike broad match keywords, modified broad match keywords won\u2019t show your ad for synonyms or related searches. For this reason, it adds an additional level of control. Using broad match modifier is a good choice if you want to increase relevancy even if it means you might get less ad traffic than broad match.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/partners\/answer\/2497836?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/partners\/answer\/2497836?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=kfJ6G2ElqJ0<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 30px;\"><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: \u00a0 specify that someone\u2019s search must include certain words or their close variations indicate that this keyword should be dynamically inserted in your ad text specify that certain words and their close variants be prioritized override a negative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYou can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fYou can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-03T18:58:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-29T10:45:44+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to:\",\"datePublished\":\"2017-03-03T18:58:55+00:00\",\"dateModified\":\"2018-01-29T10:45:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/\"},\"wordCount\":231,\"articleSection\":[\"Google Ads Search Advertising Certification Assessment Answers (Updated)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/\",\"name\":\"\u25b7\u2764\ufe0fYou can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2017-03-03T18:58:55+00:00\",\"dateModified\":\"2018-01-29T10:45:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Search Advertising Certification Assessment Answers (Updated)\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/google-ads-search-advertising-certification-assessment-answers\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to:\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fYou can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: - Certification Answers","description":"Get the answer of \u23e9You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fYou can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: - Certification Answers","og_description":"Get the answer of \u23e9You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/","og_site_name":"Certification Answers","article_published_time":"2017-03-03T18:58:55+00:00","article_modified_time":"2018-01-29T10:45:44+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to:","datePublished":"2017-03-03T18:58:55+00:00","dateModified":"2018-01-29T10:45:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/"},"wordCount":231,"articleSection":["Google Ads Search Advertising Certification Assessment Answers (Updated)"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/","url":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/","name":"\u25b7\u2764\ufe0fYou can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2017-03-03T18:58:55+00:00","dateModified":"2018-01-29T10:45:44+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to: \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keyword-to\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Search Advertising Certification Assessment Answers (Updated)","item":"https:\/\/www.certificationanswers.com\/en\/category\/google-ads-search-advertising-certification-assessment-answers\/"},{"@type":"ListItem","position":3,"name":"You can add a \u201c+\u201dmodifier in front of the words in a broad match keyword to:"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/1214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=1214"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/1214\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=1214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=1214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=1214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}