{"id":1218,"date":"2019-04-03T19:00:15","date_gmt":"2019-04-03T19:00:15","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1218"},"modified":"2019-04-04T21:38:39","modified_gmt":"2019-04-04T21:38:39","slug":"heather-mobile-app-she-wants-people-to-keep-using-once-theyve-downloaded-it-how-can-she-make-it-more-engaging","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/heather-mobile-app-she-wants-people-to-keep-using-once-theyve-downloaded-it-how-can-she-make-it-more-engaging\/","title":{"rendered":"Heather has a mobile app she wants people to keep using once they\u2019ve downloaded it. How can she make it more engaging?"},"content":{"rendered":"<p>Heather has a mobile app she wants people to keep using once they\u2019ve downloaded it. How can she make it more engaging?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Customize the app for each format (phone, tablet, computer)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Add some large, memory-intensive graphics<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Set up custom deep links<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Use the bid strategy \u201cMaximize engagement\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanation:<\/span><\/p>\n<p style=\"padding-left: 30px;\">\n<span style=\"font-weight: 400;\">Mobile app engagement campaigns are a great choice if you\u2019re focused on finding folks interested in your app content, getting people who have installed your app to try your app again, or to open your app and take a specific action. These types of ads allow flexibility for counting conversions, bidding and targeting.Deep links specify a location in an app that corresponds to the content you\u2019d like to show. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Heather has a mobile app she wants people to keep using once they\u2019ve downloaded it. How can she make\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AcTDgJ--K1g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heather has a mobile app she wants people to keep using once they\u2019ve downloaded it. How can she make it more engaging? &nbsp; Customize the app for each format (phone, tablet, computer) &nbsp; Add some large, memory-intensive graphics &nbsp; Set up custom deep links &nbsp; Use the bid strategy \u201cMaximize engagement\u201d &nbsp; Explanation: Mobile app [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fHeather has a mobile app she wants people to keep using once they\u2019ve downloaded it. How can she make it more engaging? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Heather has a mobile app she wants people to keep using once they\u2019ve downloaded it. How can she make it more engaging? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/heather-mobile-app-she-wants-people-to-keep-using-once-theyve-downloaded-it-how-can-she-make-it-more-engaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fHeather has a mobile app she wants people to keep using once they\u2019ve downloaded it. 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How can she make it more engaging? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/heather-mobile-app-she-wants-people-to-keep-using-once-theyve-downloaded-it-how-can-she-make-it-more-engaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-03T19:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-04T21:38:39+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/heather-mobile-app-she-wants-people-to-keep-using-once-theyve-downloaded-it-how-can-she-make-it-more-engaging\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/heather-mobile-app-she-wants-people-to-keep-using-once-theyve-downloaded-it-how-can-she-make-it-more-engaging\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Heather has a mobile app she wants people to keep using once they\u2019ve downloaded it. 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