{"id":1222,"date":"2018-09-20T19:01:06","date_gmt":"2018-09-20T19:01:06","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1222"},"modified":"2018-09-21T10:50:50","modified_gmt":"2018-09-21T10:50:50","slug":"your-average-bid-is-us10-and-youve-enabled-enhanced-cost-per-click-bidding-ecpc-assuming-you-havent-set-any-bid-adjustments-ecpc-can-raise-your-bid-to-which-amount-when-adwords","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/your-average-bid-is-us10-and-youve-enabled-enhanced-cost-per-click-bidding-ecpc-assuming-you-havent-set-any-bid-adjustments-ecpc-can-raise-your-bid-to-which-amount-when-adwords\/","title":{"rendered":"Your average bid is US$10 and you\u2019ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven\u2019t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that\u2019s more likely to lead to a sale?"},"content":{"rendered":"

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Your average bid is US$10 and you\u2019ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven\u2019t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that\u2019s more likely to lead to a sale?<\/p>\n

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US$13<\/strong><\/span><\/p>\n

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US$11<\/p>\n

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US$12<\/p>\n

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US$14<\/p>\n

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Explanations:<\/p>\n

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ECPC looks for ad auctions that are more likely to lead to sales, and then raises your Max. CPC bid up to 30% (after applying any bid adjustments that you’ve set) to compete harder for those clicks. If a click seems less likely to convert, then AdWords will lower your bid by as much as 100%.<\/p>\n

Source<\/a><\/p>\n

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