{"id":1233,"date":"2018-09-24T09:09:29","date_gmt":"2018-09-24T09:09:29","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1233"},"modified":"2018-09-24T22:50:34","modified_gmt":"2018-09-24T22:50:34","slug":"a-direct-response-advertiser-is-primarily-interested-in-generating-conversions-from-a-display-campaign-to-get-a-potentially-better-return-on-investment-this-advertiser-should-use","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/a-direct-response-advertiser-is-primarily-interested-in-generating-conversions-from-a-display-campaign-to-get-a-potentially-better-return-on-investment-this-advertiser-should-use\/","title":{"rendered":"A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">viewable cost-per-thousand-impressions (vCPM) bidding<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>target cost-per-acquisition (CPA) bidding<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">cost-per-day (CPD) bidding<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">cost-per-click (CPC) bidding<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>An automated bid strategy that\u00a0sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.<br \/>\nNote: Conversion Optimizer is now Target CPA bidding<br \/>\nRead more here:\u00a0https:\/\/support.google.com\/adwords\/answer\/2390684?hl=en<\/p>\n<p><a href=\"https:\/\/support.google.com\/adwords\/answer\/6268632?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use: &nbsp; &nbsp; viewable cost-per-thousand-impressions (vCPM) bidding &nbsp; target cost-per-acquisition (CPA) bidding &nbsp; cost-per-day (CPD) bidding &nbsp; cost-per-click (CPC) bidding &nbsp; Explanation: &nbsp; Target CPA is an AdWords Smart [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-1233","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fA direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/a-direct-response-advertiser-is-primarily-interested-in-generating-conversions-from-a-display-campaign-to-get-a-potentially-better-return-on-investment-this-advertiser-should-use\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fA direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use: - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use: \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/a-direct-response-advertiser-is-primarily-interested-in-generating-conversions-from-a-display-campaign-to-get-a-potentially-better-return-on-investment-this-advertiser-should-use\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-24T09:09:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-24T22:50:34+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/a-direct-response-advertiser-is-primarily-interested-in-generating-conversions-from-a-display-campaign-to-get-a-potentially-better-return-on-investment-this-advertiser-should-use\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/a-direct-response-advertiser-is-primarily-interested-in-generating-conversions-from-a-display-campaign-to-get-a-potentially-better-return-on-investment-this-advertiser-should-use\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"A direct response advertiser is primarily interested in generating conversions from a display campaign. 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