After conducting your buyer persona research, you\u2019ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, \u201cWhy do we care that she reads review sites like Yelp when she\u2019s going out to dinner? Is Yelp now part of our inbound strategy?\u201d Which of the following is the BEST reason for including this detail in Adventurous Amy\u2019s buyer persona story?<\/p>\n
<\/p>\n
A) \u201cThe fact that she relies on Yelp doesn\u2019t matter as much as what it implies \u2013 that Amy will feel more comfortable making a decision or a purchase if she has reviews she can read. Part of our inbound strategy could be creating testimonial content.\u201d<\/p>\n
B) \u201cGood point. Since we are not planning on having Yelp as part of our inbound strategy, we should remove this from the story.\u201d<\/p>\n
C) \u201cThe fact that she reads reviews tells us that she\u2019s very picky, so she may not be the ideal customer that we are looking for. If that\u2019s the case, we should focus on a different buyer persona.\u201d<\/p>\n
D) \u201cIt\u2019s important for us to make sure that if we ever have a Yelp account that we receive good reviews. We should redirect customers there after they do business with us.\u201d<\/p>\n
<\/p>\n
https:\/\/www.youtube.com\/watch?v=HGoBFW86sl0<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
After conducting your buyer persona research, you\u2019ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, \u201cWhy do we care that she reads review sites like Yelp when she\u2019s going out to dinner? Is Yelp now part of our […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[51],"tags":[],"class_list":{"0":"post-12347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-certification","7":"entry"},"yoast_head":"\n