{"id":1235,"date":"2018-10-01T19:10:00","date_gmt":"2018-10-01T19:10:00","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1235"},"modified":"2018-10-02T20:43:57","modified_gmt":"2018-10-02T20:43:57","slug":"in-order-to-use-target-cost-per-acquisition-cpa-bidding-an-advertiser-must","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/in-order-to-use-target-cost-per-acquisition-cpa-bidding-an-advertiser-must\/","title":{"rendered":"In order to use target cost\u2013per\u2013acquisition (CPA) bidding, an advertiser must:"},"content":{"rendered":"

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In order to use target cost\u2013per\u2013acquisition (CPA) bidding, an advertiser must:<\/p>\n

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be using viewable cost-per-thousand-impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days<\/p>\n

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be opted into the Search Network<\/span><\/p>\n

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have a certain number of conversions in the previous 30 days<\/strong><\/span><\/p>\n

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be opted into the Search Network and YouTube<\/p>\n

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Explanations:<\/p>\n

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Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups. To maximize results and give machine learning algorithms enough data to make informed bidding decisions, Google recommends that you have at least 30 conversions in the past 30 days. <\/span><\/p>\n

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Before you can set up a Target CPA bid strategy, your campaign will typically need to meet the following requirements:<\/p>\n