{"id":13249,"date":"2018-12-12T22:41:17","date_gmt":"2018-12-12T22:41:17","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=13249"},"modified":"2018-12-13T19:51:47","modified_gmt":"2018-12-13T19:51:47","slug":"negative-keywords-can-help-advertisers-better-target-their-ads-by","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/negative-keywords-can-help-advertisers-better-target-their-ads-by\/","title":{"rendered":"Negative keywords can help advertisers better target their ads by:"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Negative keywords can help advertisers better target their ads by:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0 reducing their campaign&#8217;s daily budget recommendations<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 raising the average position of their ads<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 increasing the number of relevant Display Network placements<\/span><\/li>\n<li><span style=\"color: #008000;\"><span style=\"font-weight: 400;\"> \u00a0<\/span><b>reducing the number of irrelevant clicks<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanations:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">One key to a highly-targeted campaign is choosing what not to target. Because keywords can target a broad set of phrases, it\u2019s important to see whether every term is related to your business<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).<\/p>\n<p style=\"padding-left: 30px;\">Read more here:\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453972\">https:\/\/support.google.com\/google-ads\/answer\/2453972<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Negative keywords can help advertisers better target their ads by:\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/srnk6bxFtXM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>12<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negative keywords can help advertisers better target their ads by: &nbsp; \u00a0 reducing their campaign&#8217;s daily budget recommendations \u00a0 raising the average position of their ads \u00a0 increasing the number of relevant Display Network placements \u00a0reducing the number of irrelevant clicks &nbsp; Explanations: &nbsp; One key to a highly-targeted campaign is choosing what not to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-13249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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