{"id":13256,"date":"2018-11-11T23:08:11","date_gmt":"2018-11-11T23:08:11","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=13256"},"modified":"2018-11-12T11:08:27","modified_gmt":"2018-11-12T11:08:27","slug":"an-advertiser-wants-to-achieve-the-top-position-in-paid-search-results-which-recommendations-would-improve-the-likelihood-of-the-advertisers-ad-showing-in-the-top-position","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-achieve-the-top-position-in-paid-search-results-which-recommendations-would-improve-the-likelihood-of-the-advertisers-ad-showing-in-the-top-position\/","title":{"rendered":"An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser\u2019s ad showing in the top position?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser\u2019s ad showing in the top position?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><b>\u00a0 Improve Quality Score and increase cost-per-click (CPC) bid<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">\u00a0 Decrease cost-per-click (CPC) and increase daily budget<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">\u00a0 Decrease cost-per-click (CPC) and decrease daily budget<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">Improve Quality Score and decrease cost-per-click (CPC) bid<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Explanation :<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page. That&#8217;s called Ad position, Ad Rank or Quaity Score<\/p>\n<p style=\"padding-left: 30px;\">To improve your ad position, you can:<\/p>\n<ul>\n<li>increase your bid<\/li>\n<li>improve the quality of your ads<\/li>\n<li>Improve the quality of your computer and mobile landing page experience<\/li>\n<li>High cost-per-click (CPC)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">In Google Ads, the\u00a0position of your ad is determined by a formula. It\u2019s called the Ad Rank. In general, Ad Rank is based on your quality score, bid and the expected impact of extensions and other ad formats. So, you can still win a higher position at a lower price with highly relevant keywords and ads.<\/p>\n<p style=\"padding-left: 30px;\">Also, keep in mind that your Ad Rank is recalculated each time your ad is eligible to appear. In other words, your ad position will fluctuate each time depending on the context of the person\u2019s search and the\u00a0competition. So the answer to a question \u201cWhich recommendations would improve the likelihood of the advertiser\u2019s ad showing in the top position?\u201d is obvious. You need to increase\u00a0QS and also bids. But that\u2019s not so simple. Keep in mind that there are thresholds. This is the minimum bid necessary for your ad to show in a particular position. In other words, no matter how good and relevant is your Ads. If your\u00a0bid is lower than a threshold, your ad won\u2019t appear.<\/p>\n<p style=\"padding-left: 30px;\">\u00a0Tip: The Ad Rank thresholds above search results are higher than the thresholds for ads below search results. Keep that in mind defining your bids.<\/p>\n<p style=\"padding-left: 30px;\">Learn more on the official\u00a0<a href=\"https:\/\/support.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google support<\/a>\u00a0website.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"An advertiser wants to achieve the top position in paid search results. Which recommendations would\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vQZwNK27j00?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser\u2019s ad showing in the top position? &nbsp; \u00a0 Improve Quality Score and increase cost-per-click (CPC) bid &nbsp; \u00a0 Decrease cost-per-click (CPC) and increase daily budget &nbsp; \u00a0 Decrease cost-per-click (CPC) and decrease daily [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-13256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAn advertiser wants to achieve the top position in paid search results. 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