{"id":13660,"date":"2017-09-25T21:57:05","date_gmt":"2017-09-25T21:57:05","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=13660"},"modified":"2018-01-17T16:53:43","modified_gmt":"2018-01-17T16:53:43","slug":"adwords-mobile-basics-assessment-answers-academy-for-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/adwords-mobile-basics-assessment-answers-academy-for-ads\/","title":{"rendered":"AdWords Mobile Basics Assessment Answers &#8211; Academy for Ads"},"content":{"rendered":"<p>AdWords Mobile Basics Assessment Answers &#8211; Academy for Ads<\/p>\n<p>&nbsp;<\/p>\n<div data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #424242; font-family: Roboto; font-size: 15px; line-height: 24px; margin-bottom: 1.25rem; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>Learn how to reach mobile users with AdWords<\/p>\n<\/div>\n<div data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #424242; font-family: Roboto; font-size: 15px; line-height: 24px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>Discover how AdWords can help you reach customers on mobile devices in the moments that matter. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Mobile exam.<\/p>\n<\/div>\n<div data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #424242; font-family: Roboto; font-size: 15px; line-height: 24px; padding: 0px; text-rendering: optimizeLegibility;\"><\/div>\n<div class=\"assmntreport__heading\" data-blogger-escaped-style=\"background-color: #fafafa; border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; color: #3f464b; font-family: Roboto, sans-serif; font-size: 20px; letter-spacing: 1px; margin: 0px 0px 15px; padding: 0px; text-transform: uppercase;\"><\/div>\n<div id=\"report_responses\" data-blogger-escaped-style=\"background-color: #fafafa; box-sizing: border-box; margin: 0px; padding: 0px;\">\n<ul id=\"section_questions\" data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-family: inherit; font-size: 17px; line-height: 28px; list-style: none; margin: 0px; padding: 0px;\">\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 0px 0px 20px; position: relative;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8v9\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8v9\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">J<\/span>1.<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 0px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">These are all key to good mobile site design except?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><span style=\"color: #008000;\"><strong><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Easy user customization<\/span><\/label><\/strong><\/span><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Easy navigation<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Easy search<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Easy conversion<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"report_responses\" data-blogger-escaped-style=\"background-color: #fafafa; box-sizing: border-box; margin: 0px; padding: 0px;\">\n<ul id=\"section_questions\" data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-family: inherit; font-size: 17px; line-height: 28px; list-style: none; margin: 0px; padding: 0px;\">\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8va\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8va\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">H<\/span>2.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><span style=\"color: #000000;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Call-only ads don&#8217;t include a link to a mobile site.<\/span><\/label><\/span><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Call-only ads run for shorter durations than ad call extensions.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Call-only ads don&#8217;t appear on mobile devices.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Call-only ads cost more, but reach farther.<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vb\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vb\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">C<\/span>3.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Universal app campaigns<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">App promotion campaigns<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Display Network campaigns<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Search campaigns<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vc\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vc\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">A<\/span>4.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">How do advertisers get their usage data into Google when they use third-party tracking companies?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">The tracking companies deliver their usage data to Google with server-to-server pings.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Advertisers download the data manually from within AdWords.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">With the TPT plug-in and AdWords.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They don&#8217;t, AdWords doesn&#8217;t work with third-party tracking companies.<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vd\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vd\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">E<\/span>5.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">What is a simple way to target ads to mobile users when they&#8217;re near your physical store locations?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Target a radius around your Google My Business location(s).<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Target users you know have called your AdWords call-only ad.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Target a radius around your city.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Target specific users you know live near your store.<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8ve\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8ve\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">L<\/span>6.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">To more fully capture mobile&#8217;s contribution to a sale, advertisers need to consider what?<\/h2>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">More than just the last click<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Just the last click<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">The first and last click<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Customer intent<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\" data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-family: inherit; font-size: 17px; line-height: 28px; list-style: none; margin: 0px; padding: 0px;\">\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vf\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vf\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">D<\/span>7.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">How does AdWords data-driven attribution give credit for conversions?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">It uses the linear model to credit conversions equally across all clicks on the path.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">It gives more credit to clicks that happened closer to the conversion.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vg\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vg\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">G<\/span>8.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">AdWords Smart Bidding uses machine learning and your account data to help you do what?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Make informed bidding decisions and value mobile accurately.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Prevent your total spend from surpassing the hard limit you set.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Limit your bids to the times of day when competition for ad space is lowest.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Let you adjust your bids manually, so you&#8217;re visible when customers are looking for you.<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vh\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vh\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">F<\/span>9.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">Why do advertisers care about driving calls to their business?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Conversion rates are often much higher from calls.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Younger demographics prefer to order by phone call.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They&#8217;re faster.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Mobile call ads are easier to win in auctions.<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\" data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-family: inherit; font-size: 17px; line-height: 28px; list-style: none; margin: 0px; padding: 0px;\">\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vi\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vi\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">B<\/span>10.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">How do Search App Install and Continue ads entice people to install your app?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They promote your ad&#8217;s original selling point.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They appear for people who&#8217;ve uninstalled your app and invite them to reinstall.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They appear when people search for your company by name and offer incentives for installing your app.<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vj\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vj\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">B<\/span>11.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">How can deep linking help customers re-engage with your app from a mobile ad?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">By bringing users to a specific section within your app where they can find what they&#8217;re looking for<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">By offering links to deeper discounts to entice visitors<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">By inviting users to reinstall your app after they&#8217;ve uninstalled it<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">By offering store credit for users who click the ad<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vk\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vk\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">I<\/span>12.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">Which is not a good app design practice?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Don&#8217;t automatically show the search field, make it optional.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Show the value of your app up-front.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Allow users to go back easily in one step.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Create frictionless transitions when going between app and mobile web.<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: none; box-sizing: border-box; margin: 0px; padding: 10px 0px 0px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyht8vl\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyht8vl\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">K<\/span>13.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: none; box-sizing: border-box; margin: 0px; padding: 10px 0px 0px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Desktop sites typically don&#8217;t load quickly on mobile devices.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Mobile users don&#8217;t need all the features a website can offer.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Mobile browsers aren&#8217;t powerful enough to load most desktop sites.<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">It&#8217;s a cheap way to provide a narrower set of options to mobile customers.<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">What does a call extension let users do that call-only ads do not?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Click through to your mobile site instead of calling.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Choose from two different numbers to call.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Easily save the number to their phone\u2019s contact list.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Easily schedule a call-back from the advertiser when the line is busy.<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">What two things can you track with AdWords out of the box without making any code changes to your app?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Android app installs and Android in-app purchases<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">All app installs and all in-app purchases<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">You can actually track any custom event you want to define<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">App installs and core user demographics<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">What is a simple way to target ads to mobile users when they\u2019re near your physical store locations?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Target a radius around your Google My Business location(s).<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Target users you know have called your AdWords call-only ad.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Target a radius around your city.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Target specific users you know live near your store.<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">What is a reason many advertisers end up undervaluing mobile\u2019s contribution to conversions?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Many in traditional retail are not mobile users.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">They don\u2019t use AdWords.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">No one has figured a way to \u201csee\u201d mobile\u2019s contribution yet.<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Which extension can help drive installs of your mobile app?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">App extensions<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Sitelink extensions<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Structured snippet extensions<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">RSLAs (remarketing lists for search ads)<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">All of these were recommended to help build a faster site except?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Customer surveys about site performance<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Optimized content delivery<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Site works on a range of screens and devices<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Implementation of AMP (Accelerated Mobile Page) best practices<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Which is a good app design practice?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Make previous searches and recent purchases readily available.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Don\u2019t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Zoom viewers in automatically for app content you know is most important.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Get users to enter valuable user profile information immediately when they first open the app.<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Why do mobile advertisers care about driving physical store traffic?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">All demographics exhibit more loyalty after visiting a store.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Customers buy more online when they know they have the option to visit a physical store.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Online retailers who also offer a physical store option have been shown to bring in the most revenue.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Vast majority of sales still occur in physical stores.<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Which kind of targeting can help deliver ads to mobile users when they\u2019re physically near your business location?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Profile targeting<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Ad schedule targeting<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Location targeting<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Keyword targeting<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Which optimization strategies can you use today in universal app campaigns?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Optimize for clicks.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Optimize for clicks.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Get new users for your app and get new users who are likely to complete in-app actions.<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Optimize for video views.<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">WIFI<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Cell signals<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Context<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Customer profiles<\/span><\/li>\n<\/ul>\n<hr data-blogger-escaped-style=\"background-color: #cccccc; border: 0px; box-sizing: content-box; color: #43454b; cursor: default; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; height: 1px; margin: 0px 0px 1em;\" \/>\n<div data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\">\n<p><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">24.)\u00a0<\/span><\/p>\n<\/div>\n<h2 data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; margin-bottom: 1em;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?<\/span><\/h2>\n<ul data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #43454b; font-family: &quot;Source Sans Pro&quot;, HelveticaNeue-Light, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 11px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 3em; padding: 0px;\">\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Progressive Web Apps<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Mobile Site Apps<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Enhanced Mobile Sites<\/span><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box;\"><span style=\"color: #000000;\" data-blogger-escaped-data-mce-style=\"color: #000000;\" data-blogger-escaped-style=\"box-sizing: border-box; color: black;\">Progressive Sites<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div style=\"text-align: center;\"><\/div>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AdWords Mobile Basics Assessment Answers &#8211; Academy for Ads &nbsp; Learn how to reach mobile users with AdWords Discover how AdWords can help you reach customers on mobile devices in the moments that matter. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Mobile exam. J1. These are all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103],"tags":[],"class_list":{"0":"post-13660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAdWords Mobile Basics Assessment Answers - Academy for Ads - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9AdWords Mobile Basics Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/adwords-mobile-basics-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAdWords Mobile Basics Assessment Answers - Academy for Ads - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9AdWords Mobile Basics Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/adwords-mobile-basics-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-25T21:57:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-17T16:53:43+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/adwords-mobile-basics-assessment-answers-academy-for-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/adwords-mobile-basics-assessment-answers-academy-for-ads\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"AdWords Mobile Basics Assessment Answers &#8211; 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