{"id":13670,"date":"2017-09-26T09:08:32","date_gmt":"2017-09-26T09:08:32","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=13670"},"modified":"2017-09-26T09:14:55","modified_gmt":"2017-09-26T09:14:55","slug":"adwords-search-basics-assessment-answers-academy-for-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/adwords-search-basics-assessment-answers-academy-for-ads\/","title":{"rendered":"AdWords Search Basics Assessment Answers &#8211; Academy for Ads"},"content":{"rendered":"<p>AdWords Search Basics Assessment Answers &#8211; Academy for Ads<\/p>\n<p>&nbsp;<\/p>\n<div data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #424242; font-family: Roboto; font-size: 15px; line-height: 24px; margin-bottom: 1.25rem; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>Learn how to build an AdWords Search campaign<\/p>\n<\/div>\n<div data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #424242; font-family: Roboto; font-size: 15px; line-height: 24px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p><span data-blogger-escaped-style=\"box-sizing: border-box;\">Search ads engage your customers across the web. Learn how they work and how to set up your AdWords Search campaign.\u00a0<\/span><span data-blogger-escaped-style=\"box-sizing: border-box;\">Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Search exam.<\/span><\/p>\n<\/div>\n<div data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #424242; font-family: Roboto; font-size: 15px; line-height: 24px; padding: 0px; text-rendering: optimizeLegibility;\"><\/div>\n<div class=\"assmntreport__heading\" data-blogger-escaped-style=\"background-color: #fafafa; border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; color: #3f464b; font-family: Roboto, sans-serif; font-size: 20px; letter-spacing: 1px; margin: 0px 0px 15px; padding: 0px; text-transform: uppercase;\"><\/div>\n<div data-blogger-escaped-style=\"background-color: white; box-sizing: border-box; color: #424242; font-family: Roboto; font-size: 15px; line-height: 24px; padding: 0px; text-rendering: optimizeLegibility;\"><\/div>\n<div id=\"report_responses\" data-blogger-escaped-style=\"background-color: #fafafa; box-sizing: border-box; color: #626364; font-family: Roboto, sans-serif; font-size: 17px; margin: 0px; padding: 0px;\">\n<ul data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-family: inherit; line-height: 28px; list-style: none; margin: 0px; padding: 0px;\">\n<li style=\"list-style-type: none;\">\n<ul data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-family: inherit; line-height: 28px; list-style: none; margin: 0px; padding: 0px;\">\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 0px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7b\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7b\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">A<\/span>1.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 0px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">Mary&#8217;s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Change the ad delivery method from &#8220;Standard&#8221; to &#8220;Accelerated&#8221;<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Segment her campaign performance by time of day<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Change the ad delivery method from &#8220;Accelerated&#8221; to &#8220;Standard&#8221;<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Increase her daily budget<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was Change the ad delivery method from &#8220;Accelerated&#8221; to &#8220;Standard&#8221;.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-family: inherit; line-height: 28px; list-style: none; margin: 0px; padding: 0px;\">\n<li style=\"list-style-type: none;\">\n<ul data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-family: inherit; line-height: 28px; list-style: none; margin: 0px; padding: 0px;\">\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7c\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7c\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">O<\/span>2.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">Jim&#8217;s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?<\/h2>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Ideas for graphics<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Ideas for bidding adjustments<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Address details of local competitors<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Ideas for keywords he might consider adding to his keyword list<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\"><\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7d\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7d\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">D<\/span>3.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">In setting up her campaign, which match type should Jovi use to prevent her ads from showing on unrelated searches?<\/h2>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Negative match<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Exact match<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Broad match<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Phrase match<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\"><\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7e\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7e\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">M<\/span>4.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">What value is used to determine whether your ad will show on a page and, if so, the ad&#8217;s position?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Quality Score<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Quality Factor<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Ad Rank<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Ad Score<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was Ad Rank.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7f\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7f\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">P<\/span>5.<\/p>\n<h2>Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.<br data-blogger-escaped-style=\"box-sizing: border-box;\" \/>What can she do to simplify her tasks while still meeting her goals?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Use a search engine management platform<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Take advantage of search engine optimization<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Reduce the number of keywords in the campaign<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Run promotions annually, instead of seasonally<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was Use a search engine management platform.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7g\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7g\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">K<\/span>6.<\/p>\n<h2>Marni is excited to use conversion data to help her improve conversion among women.<br data-blogger-escaped-style=\"box-sizing: border-box;\" \/>What type of conversion data can help provide clues on how better to allocate her budget to this audience?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Tracking when people are actually making a purchase versus other interactions<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Tracking the demographics of people who are making the most purchases<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Tracking the types of devices on which her audiences are accessing her ads<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Tracking the creative that is driving the most sales<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was Tracking the demographics of people who are making the most purchases.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7h\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7h\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">L<\/span>7.<\/p>\n<h2>Fatima wants to understand her customer better, so she\u2019s thinking through the different stages in the consumer journey from consideration to purchase. She\u2019s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.<\/h2>\n<h2>What strategy does it sound like she&#8217;s working on?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Using Google Correlate to glean customer insights<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Making a moments map<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Using Google Surveys to understand shopping behaviors<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Using data signals to offer custom messaging<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was Making a moments map.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7i\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7i\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">H<\/span>8.<\/p>\n<h2>An advertiser wants to create ads that target potential customers in California.<\/h2>\n<h2>Which targeting method should this advertiser use to target these customers?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Audience targeting<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Device targeting<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Location targeting<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Keyword targeting<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was Location targeting .<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7j\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7j\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">I<\/span>9.<\/p>\n<h2>Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!\u00a0<br data-blogger-escaped-style=\"box-sizing: border-box;\" \/>What Google tool could he use to get insight into trends and popularity of products across the U.S.?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Google Surveys<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Google Trends<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Google Shopping Insights<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Google Correlate<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was Google Shopping Insights.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7k\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7k\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">N<\/span>10.<\/p>\n<h2>An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.<\/h2>\n<h2>What should you tell her?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">There is no minimum<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">$100.00<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">$2<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">$5<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was There is no minimum.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7l\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7l\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">G<\/span>11.<\/p>\n<h2>Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad&#8217;s final URL.<\/h2>\n<h3>What feature should she make sure to include in the formatting of her text ads to accomplish this goal?<\/h3>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Ad extensions<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Headlines<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Keywords<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">A landing page<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was Ad extensions.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7m\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7m\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">F<\/span>12.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">Why would an advertiser use sitelinks?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">To let customers click a button to call the business<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">To showcase customer reviews with high-quality survey data<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">To show a link that sends people to the app store or starts downloading an app<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">To give customers quick access to multiple pages of an advertiser&#8217;s website<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was To give customers quick access to multiple pages of an advertiser&#8217;s website.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7n\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7n\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">C<\/span>13.<\/p>\n<h2>Diane wants to give preference to ads that are expected to attract more clicks than other ads in her ad group, based on her past clickthrough rates (CTRs).<\/h2>\n<h2>What ad rotation setting should she select to put this in motion?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Optimize for clicks<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Optimize for conversions<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Rotate evenly<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Rotate indefinitely<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was Optimize for clicks.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7o\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7o\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">E<\/span>14.<\/p>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<h2 data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\">How are negative keywords different from other keywords?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They can increase your costs<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They prevent your ad from showing for search terms that you don&#8217;t want<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They make your ad appear for search terms that you don&#8217;t want<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">They can only be used for ads on the Display Network<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was They prevent your ad from showing for search terms that you don&#8217;t want.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: 1px solid rgb(231, 231, 231); box-sizing: border-box; margin: 0px; padding: 10px 0px 20px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7p\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7p\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">B<\/span>15.<\/p>\n<h2>Lately, Julien&#8217;s ad performance has been a bit lackluster. He&#8217;s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.<\/h2>\n<h2>What report should he consult?<\/h2>\n<p><span class=\"weight fail\" style=\"color: #c72921;\" data-blogger-escaped-style=\"box-sizing: border-box; color: #c72921; padding-top: 10px; position: absolute; right: 0px; top: 0px;\">+0\u00a0<span data-blogger-escaped-style=\"box-sizing: border-box;\">\/ 1<\/span>\u00a0<\/span><\/p>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">The top movers report<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">The auction insights report<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">The top keywords report<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">The Search terms report<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\">\n<p>The correct answer was The Search terms report.<\/p>\n<\/div>\n<\/li>\n<li class=\"answer_section clearfix\" data-blogger-escaped-style=\"border-bottom: none; box-sizing: border-box; margin: 0px; padding: 10px 0px 0px; position: relative;\">\n<p class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; font-size: 17px; font-weight: 500; line-height: 28px; margin: 0px 0px 10px; padding: 10px 0px 25px; text-rendering: optimizeLegibility; width: 630px;\"><span class=\"assmntreport__key tip-top radius\" style=\"color: #ffffff;\" data-blogger-escaped-aria-describedby=\"tooltip-j2nyntb7q\" data-blogger-escaped-aria-haspopup=\"true\" data-blogger-escaped-data-selector=\"tooltip-j2nyntb7q\" data-blogger-escaped-style=\"background-color: #3f464b; border-radius: 10px; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 11px; line-height: 1; margin-right: 18px; min-width: 16px; padding: 3px; position: relative; text-align: center; top: -1px; vertical-align: middle; white-space: nowrap;\">J<\/span>16.<\/p>\n<h2>Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.<\/h2>\n<h2>When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?<\/h2>\n<ol class=\"choices_block\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 10px 0px 0px;\">\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Adjust down from the default setting to seven days<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Adjust down from the default setting to 15 days<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 10px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Keep the default setting of 30 days<\/span><\/label><\/li>\n<li class=\"\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><label class=\"multi for-true-false-single true-false-single default-cursor\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px; position: relative; top: -6.5px;\">\u00a0<label data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; line-height: 28px; margin-bottom: 0px; margin-left: 0.5rem; margin-right: 0.5rem; vertical-align: baseline;\"><\/label>\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: default; display: inline-block; vertical-align: top; width: 580.99px;\">Adjust up from the default setting to 45 days<\/span><\/label><\/li>\n<\/ol>\n<div class=\"failed\" data-blogger-escaped-style=\"box-sizing: border-box; color: #626364; font-family: inherit; line-height: 28px; padding: 0px; text-rendering: optimizeLegibility;\"><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AdWords Search Basics Assessment Answers &#8211; Academy for Ads &nbsp; Learn how to build an AdWords Search campaign Search ads engage your customers across the web. Learn how they work and how to set up your AdWords Search campaign.\u00a0Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Search exam. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103],"tags":[],"class_list":{"0":"post-13670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAdWords Search Basics Assessment Answers - Academy for Ads - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9AdWords Search Basics Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/adwords-search-basics-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAdWords Search Basics Assessment Answers - Academy for Ads - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9AdWords Search Basics Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/adwords-search-basics-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-26T09:08:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-26T09:14:55+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/adwords-search-basics-assessment-answers-academy-for-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/adwords-search-basics-assessment-answers-academy-for-ads\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"AdWords Search Basics Assessment Answers &#8211; 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