\nK<\/span>2.<\/p>\n<\/li>\n\nMaria wants to make sure and share her video ads when her target audience is most likely to view them!\n\u00a0Scheduling and Delivery<\/span><\/label><\/li>\n\u00a0Bidding<\/span><\/label><\/li>\n\u00a0Mobile and Tablet options<\/span><\/label><\/li>\n\u00a0Budget<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nF<\/span>3.<\/p>\n<\/li>\n\nThese people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button \u2014 and some are sharing the spotlight with brands.<\/h2>\n\n\u00a0Brands<\/span><\/label><\/li>\n\u00a0Fans<\/span><\/label><\/li>\n\u00a0Creators<\/span><\/label><\/li>\n\u00a0Networks<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nB<\/span>4.<\/p>\n<\/li>\n\nWhat targeting options are available on the Display Network? (Choose 2)<\/h2>\n\n\u00a0Demographic targeting<\/span><\/label><\/li>\n\u00a0Remarketing lists for search ads (RLSA)<\/span><\/label><\/li>\n\u00a0Affinity audiences<\/span><\/label><\/li>\n\u00a0Connections targeting<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nH<\/span>5.<\/p>\n<\/li>\n\nAn advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.\n\u00a0There is no minimum<\/span><\/label><\/li>\n\u00a0$100.00<\/span><\/label><\/li>\n\u00a0$2<\/span><\/label><\/li>\n\u00a0$5<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nA<\/span>6.<\/p>\n<\/li>\n\nWhat can you use to connect with people based on their purchase intent?<\/h2>\n\n\u00a0Google’s in-market audiences<\/span><\/label><\/li>\n\u00a0Customer Match<\/span><\/label><\/li>\n\u00a0Similar audiences<\/span><\/label><\/li>\n\u00a0Custom affinity audiences<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nD<\/span>7.<\/p>\n<\/li>\n\nYou’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign.\n\u00a0In the AdWords Help Center<\/span><\/label><\/li>\n\u00a0In the Google Display Specifications site<\/span><\/label><\/li>\n\u00a0Through a Google representative<\/span><\/label><\/li>\n\u00a0Through the third-party request form<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nE<\/span>8.<\/p>\n<\/li>\n\nWhat is Google’s programmatic buying platform?<\/h2>\n\n\u00a0AdWords<\/span><\/label><\/li>\n\u00a0Google Analytics<\/span><\/label><\/li>\n\u00a0DoubleClick Bid Manager<\/span><\/label><\/li>\n\u00a0YouTube<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nK<\/span>9.<\/p>\n<\/li>\n\nA huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?<\/h2>\n\n\u00a0Select the video links in the video component Properties panel to add a video to an ad group<\/span><\/label><\/li>\n\u00a0Create one ad group for both in-stream and video discovery ads<\/span><\/label><\/li>\n\u00a0Import videos for both in-stream and discovery ads using the import video group feature<\/span><\/label><\/li>\n\u00a0Create one ad group for in-stream ads and one for video discovery ads<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nA<\/span>10.<\/p>\n<\/li>\n\nYour manager wants to know how Google can help your brand get in front of mobile users. What might you say?<\/h2>\n\n\u00a0Google does not provide cross-device targeting at this time.<\/span><\/label><\/li>\n\u00a0Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.<\/span><\/label><\/li>\n\u00a0TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.<\/span><\/label><\/li>\n\u00a0Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nE<\/span>11.<\/p>\n<\/li>\n\nYour agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.\n\u00a0AdWords and DoubleClick Bid Manager<\/span><\/label><\/li>\n\u00a0AdWords only<\/span><\/label><\/li>\n\u00a0DoubleClick Bid Manager only<\/span><\/label><\/li>\n\u00a0YouTube<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nA<\/span>12.<\/p>\n<\/li>\n\nOn mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?<\/h2>\n\n\u00a0Google+<\/span><\/label><\/li>\n\u00a0Gmail<\/span><\/label><\/li>\n\u00a0YouTube<\/span><\/label><\/li>\n\u00a0Google Maps<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nO<\/span>13.<\/p>\n<\/li>\n\nIn his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.\n\u00a0Learn how to build a table<\/span><\/label><\/li>\n\u00a0Click here<\/span><\/label><\/li>\n\u00a0Start now<\/span><\/label><\/li>\n\u00a0Download this<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n