Get Certified Now!<\/a><\/p>\n <\/p>\n
You want to show ads for more searches done by members of your loyalty program. What feature can you combine with Customer Match to do this?<\/h2>\n
Display remarketing
\nDynamic Search Ads
\nRemarketing lists for search ads (RLSA)
\nAd extensions<\/p>\n
<\/p>\n
How can you use Customer Match on Gmail and YouTube to reach customers?<\/h2>\n
You can show video ads to people on Gmail.
\nYou can reach people that match your customer data and adjust your bids.
\nYou can match customers across Gmail and YouTube and send them offline discounts.
\nYou can reach anyone that’s been to your website before.<\/p>\n
<\/p>\n
You want to see some initial data for your audience targeting before deciding to increase bids. What’s the best way to do this?<\/h2>\n
Add audiences to your ad groups without a bid adjustment.
\nAdd audiences to all your ad groups with a +100% bid adjustment.
\nAdd audiences to all your ad groups with a -100% bid adjustment.
\nThere isn’t a way to get this type of data.<\/p>\n
<\/p>\n
Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you offer?<\/h2>\n
Show the person’s name in the headline.
\nYou can’t customize ads in this manner.
\nBuy your next insurance package from us.
\nSave 10% on bundled policies.<\/p>\n
<\/p>\n
You want to re-engage customers who haven’t bought from you in over a year with a special offer. What can you do?<\/h2>\n
Use Customer Match to show ads to an email list for customers who haven’t bought from you in over a year. Copy your search campaign. Use the “Target & bid” setting. Create ads that include the special offer.
\nUse Customer Match to show ads to an email list for customers who haven’t bought from you in over a year. Change the ads in all your search campaigns to include the special offer.
\nUse remarketing lists for search ads (RLSA) to show ads to an email list for customers who haven’t bought from you in over a year. Copy your search campaign. Use the “Target & bid” setting. Create ads that include the special offer.
\nUse Customer Match to show ads to an email list for customers who haven’t bought from you in over a year. Copy your search campaign. Use the ‘”Bid only” setting. Create ads that include the special offer.<\/p>\n
<\/p>\n
How many matching email addresses must you have to enable Customer Match in AdWords?<\/h2>\n
50
\n100
\n1,000
\n500<\/p>\n
<\/p>\n
Your client or manager is worried that uploading customer’s email addresses can unsafely expose the information. What can you do before you upload the email addresses to protect the information?<\/h2>\n
Delete your audience data
\nDelete the files
\nHash the emails
\nTag the emails<\/p>\n
Question 9 of 9<\/p>\n
<\/p>\n
You want to understand the performance differences between all site visitors and members of your audience before making bid adjustments. What settings should you use to gather this information?<\/h2>\n
“Target & bid” with a -100% bid adjustment
\n“Bid only” without any bid adjustment
\n“Target & bid” without a bid adjustment
\n“Bid only” with a +100% bid adjustment<\/p>\n
<\/p>\n
Get Certified Now!<\/a><\/p>\n <\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Customer Match Assessment \u00a0Answers\u00a0– Academy for Ads Question 1 of 9 In order to compare the performance of your audience with all other visitors, you added them as an audience to several ad groups with the setting “Bid only” without any bid adjustments. What’s the first step to understanding the conversion rate differences? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103,30],"tags":[],"class_list":{"0":"post-13685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"category-uncategorized-en","8":"entry"},"yoast_head":"\n
\u25b7\u2764\ufe0fCustomer Match Assessment \u00a0Answers\u00a0- Academy for Ads - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Customer Match Assessment \u00a0Answers\u00a0- Academy for Ads \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fCustomer Match Assessment \u00a0Answers\u00a0- Academy for Ads - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Customer Match Assessment \u00a0Answers\u00a0- Academy for Ads \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-27T10:05:15+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Customer Match Assessment \u00a0Answers\u00a0– Academy for Ads\",\"datePublished\":\"2017-09-27T10:05:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/\"},\"wordCount\":658,\"articleSection\":[\"Academy for Ads Answers\",\"Uncategorized @en\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/\",\"name\":\"\u25b7\u2764\ufe0fCustomer Match Assessment \u00a0Answers\u00a0- Academy for Ads - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2017-09-27T10:05:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9Customer Match Assessment \u00a0Answers\u00a0- Academy for Ads \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Academy for Ads Answers\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/academy-for-ads\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Match Assessment \u00a0Answers\u00a0– Academy for Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fCustomer Match Assessment \u00a0Answers\u00a0- Academy for Ads - Certification Answers","description":"Get the answer of \u23e9Customer Match Assessment \u00a0Answers\u00a0- Academy for Ads \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fCustomer Match Assessment \u00a0Answers\u00a0- Academy for Ads - Certification Answers","og_description":"Get the answer of \u23e9Customer Match Assessment \u00a0Answers\u00a0- Academy for Ads \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/","og_site_name":"Certification Answers","article_published_time":"2017-09-27T10:05:15+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"Customer Match Assessment \u00a0Answers\u00a0– Academy for Ads","datePublished":"2017-09-27T10:05:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/"},"wordCount":658,"articleSection":["Academy for Ads Answers","Uncategorized @en"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/","url":"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/","name":"\u25b7\u2764\ufe0fCustomer Match Assessment \u00a0Answers\u00a0- Academy for Ads - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2017-09-27T10:05:15+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9Customer Match Assessment \u00a0Answers\u00a0- Academy for Ads \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/customer-match-assessment-answers-academy-for-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Academy for Ads Answers","item":"https:\/\/www.certificationanswers.com\/en\/category\/academy-for-ads\/"},{"@type":"ListItem","position":3,"name":"Customer Match Assessment \u00a0Answers\u00a0– Academy for Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/13685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=13685"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/13685\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=13685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=13685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=13685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}