{"id":13698,"date":"2017-09-27T12:18:37","date_gmt":"2017-09-27T12:18:37","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=13698"},"modified":"2017-09-27T14:13:23","modified_gmt":"2017-09-27T14:13:23","slug":"dig-into-programmatic-and-ad-exchange-assessment-answers-academy-for-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/dig-into-programmatic-and-ad-exchange-assessment-answers-academy-for-ads\/","title":{"rendered":"Dig into programmatic and Ad Exchange Assessment Answers &#8211; Academy for Ads"},"content":{"rendered":"<p>Dig into programmatic and Ad Exchange Assessment Answers &#8211; Academy for Ads<\/p>\n<p>&nbsp;<\/p>\n<div class=\"row large-collapse medium-collapse\" data-blogger-escaped-style=\"background-color: #fafafa; box-sizing: border-box; color: #626364; font-family: Roboto; font-size: 17px; margin: 0px auto; max-width: none; padding: 0px; width: 686px;\">\n<div class=\"large-12 medium-12 small-12 columns\" data-blogger-escaped-style=\"box-sizing: border-box; float: left; margin: 0px; padding: 0px; position: relative; width: 686px;\">\n<div class=\"centered-text-with-line\" data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-size: 11px; line-height: 14px; margin: 0px; overflow: hidden; padding: 15px 0px; text-align: center; white-space: nowrap;\">\n<p><span data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; position: relative;\">Question 1 of 8<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<form id=\"assessment_response_form\" action=\"https:\/\/academy.exceedlms.com\/assessment_responses\/answer\/276816\" method=\"post\" data-blogger-escaped-accept-charset=\"UTF-8\" data-blogger-escaped-enctype=\"multipart\/form-data\" data-blogger-escaped-style=\"background-color: #fafafa; box-sizing: border-box; color: #626364; font-family: Roboto; font-size: 17px; margin: 0px; padding: 0px;\">\n<div class=\"row large-collapse medium-collapse\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px auto; max-width: none; padding: 0px; width: 686px;\">\n<div class=\"large-12 medium-12 small-12 columns\" data-blogger-escaped-style=\"box-sizing: border-box; float: left; margin: 0px; padding: 0px; position: relative; width: 686px;\">\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">You&#8217;ve been invited to an auction to bid for inventory against other buyers.\u00a0<\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\"><br data-blogger-escaped-style=\"box-sizing: border-box;\" \/><\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Which transaction type best describes these attributes?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">A preferred deal<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Open auction<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">A private auction<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">A programmatic guaranteed deal<\/span><\/label><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"row large-collapse medium-collapse\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px auto; max-width: none; padding: 0px; width: 686px;\">\n<div class=\"large-12 medium-12 small-12 columns\" data-blogger-escaped-style=\"box-sizing: border-box; float: left; margin: 0px; padding: 0px; position: relative; width: 686px;\">\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Helen&#8217;s clients require a report of their top sellers delivered to them on the first of each month.\u00a0<\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\"><br data-blogger-escaped-style=\"box-sizing: border-box;\" \/><\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">What is the most time-efficient way for Helen to deliver them this report?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Every month, update the query to slice performance breakout by month.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Set a default query to run every time she opens the Query Tool.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Copy an existing query each month.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Schedule the report to automatically run on a monthly basis.<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">You&#8217;ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher.\u00a0<\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\"><br data-blogger-escaped-style=\"box-sizing: border-box;\" \/><\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">How would you do this?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Create a proposal under the publisher in question.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Edit one of the existing offers from the publisher.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Send the publisher a message.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Keep searching for offers more suited.<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Query Tool<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Pretargeting<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Real-time-bidding (RTB) Breakout<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Marketplace<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">The dimension &#8220;Web property name&#8221; provides you with data on what aspect of your account&#8217;s performance?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">The mobile apps on which ads are served<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">The seller&#8217;s network name on which ads are served<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">The devices or platforms on which ads are served<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">The content categories of the pages on which ads are served<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests.\u00a0<\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\"><br data-blogger-escaped-style=\"box-sizing: border-box;\" \/><\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">How do you address this to ensure you&#8217;re getting the inventory you need?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Review your creatives<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Check RTB Breakout details for filtering<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Adjust your bidding strategy<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Check with your publisher to ensure there are no overlapping deals<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Dave&#8217;s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions.\u00a0<\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\"><br data-blogger-escaped-style=\"box-sizing: border-box;\" \/><\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Which deal is best suited for Dave&#8217;s client?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">A private auction deal<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">A preferred deal<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">A programmatic guaranteed deal<\/span><\/label><\/li>\n<\/ul>\n<div>\n<p>&nbsp;<\/p>\n<p><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\"><span style=\"color: #3f464b;\" data-blogger-escaped-style=\"color: #3f464b; font-size: 11px; text-align: center; white-space: nowrap;\">Question 8 of 8<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">While your bids are transacting and making it to auction, you discover that you&#8217;re not winning the volume that you require.\u00a0<\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\"><br data-blogger-escaped-style=\"box-sizing: border-box;\" \/><\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">What action can you take to improve performance?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Ensure you do not have any overlapping deals.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Ensure that targeting isn\u2019t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Checking pretargeting configurations to ensure that the &#8220;All Deals&#8221; criterion in the &#8220;Deals&#8221; category is included.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Make specific changes on sellers with whom you have a low win rate.<\/span><\/label><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\">\u00a0 <a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/form>\n","protected":false},"excerpt":{"rendered":"<p>Dig into programmatic and Ad Exchange Assessment Answers &#8211; Academy for Ads &nbsp; Question 1 of 8 &nbsp; You&#8217;ve been invited to an auction to bid for inventory against other buyers.\u00a0Which transaction type best describes these attributes? \u00a0A preferred deal \u00a0Open auction \u00a0A private auction \u00a0A programmatic guaranteed deal &nbsp; Get Certified Now! &nbsp; Helen&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103],"tags":[],"class_list":{"0":"post-13698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fDig into programmatic and Ad Exchange Assessment Answers - Academy for Ads - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Dig into programmatic and Ad Exchange Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/dig-into-programmatic-and-ad-exchange-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fDig into programmatic and Ad Exchange Assessment Answers - Academy for Ads - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Dig into programmatic and Ad Exchange Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/dig-into-programmatic-and-ad-exchange-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-27T12:18:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-27T14:13:23+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/dig-into-programmatic-and-ad-exchange-assessment-answers-academy-for-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/dig-into-programmatic-and-ad-exchange-assessment-answers-academy-for-ads\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Dig into programmatic and Ad Exchange Assessment Answers &#8211; 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