{"id":13765,"date":"2017-09-28T13:27:05","date_gmt":"2017-09-28T13:27:05","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=13765"},"modified":"2017-09-29T08:29:08","modified_gmt":"2017-09-29T08:29:08","slug":"google-shopping-basics-assessment-answers-academy-for-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/google-shopping-basics-assessment-answers-academy-for-ads\/","title":{"rendered":"Google Shopping Basics Assessment Answers &#8211; Academy for Ads"},"content":{"rendered":"<p>Google Shopping Basics Assessment Answers &#8211; Academy for Ads<\/p>\n<p>&nbsp;<\/p>\n<p>Google Shopping Assessment Answers<\/p>\n<div class=\"assmntreport__heading\"><\/div>\n<div id=\"report_responses\">\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhob6\">B<\/span>1.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You&#8217;re considering increasing bids, but aren&#8217;t sure if that&#8217;s the best way to spend your budget. What tool or report can you use to inform your decision?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span style=\"color: #008000;\"><strong><span class=\"question_text\">Bid Simulator<\/span><\/strong><\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Attribution report<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Product groups tab<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Click share report<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhob7\">A<\/span>2.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>How can you gather data that will help optimize your campaign for mobile devices?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Segment your reports by device and compare performance<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Create a calendar reminder to review negative keywords on a regular basis<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Analyze the click share by product group<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Reorganize your campaign around Google product categories<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhob8\">E<\/span>3.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Which of the following attributes are required in the Merchant Center?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Your product&#8217;s name, description, and landing page<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Your product&#8217;s sale price and dimensions<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">The number of loyalty points a customer receives when buying a product<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Your product category and weight<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhob9\">G<\/span>4.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Where could you potentially see an ad for twin sheet sets?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">In the &#8220;Shopping results&#8221; box above or to the right of Google Search results on a desktop device<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">In the list of videos<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">In the news section<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">On the left of the Search results section<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhoba\">F<\/span>5.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Once your client creates a new Merchant Center account using his Google account, what does he need to do next?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Verify ownership of his website\/URL<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Enter in product attributes<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Check his performance data<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Align his bids to his objectives<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhobb\">B<\/span>6.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>What performance information does the Attribution report provide?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">The paths that lead users to conversions<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Click share, impressions, and clickthrough rate<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">The attributes that AdWords recommends you use to structure your campaign<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">The performance of individual products<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhobc\">A<\/span>7.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Surf-N-Board wants to increase the click share of their Shopping ads. What&#8217;s one action they can take?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><strong><span class=\"question_text\">Increase bids<\/span><\/strong><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Reduce the number of impressions<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Reduce the number of products they advertise<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Decrease bids<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhobd\">D<\/span>8.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><strong><span class=\"question_text\">Smart bidding<\/span><\/strong><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Manual bidding<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Enhanced bidding<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Maximized bidding<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhobe\">C<\/span>9.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>How would you optimize your product images and support increased clickthrough rate (CTR)?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><strong><span class=\"question_text\">Use large, high-quality product images<\/span><\/strong><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Use product images that show a better product than the one sold<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Use small product images, so they load faster<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Use product images taken from your competitor&#8217;s website<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhobf\">D<\/span>10.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><strong><span class=\"question_text\">Enhanced cost-per-click (eCPC)<\/span><\/strong><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Target return on ad spend (ROAS)<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Manual bidding<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Maximize clicks<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhobg\">C<\/span>11.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>What attribute would you use to subdivide your product group by the Google product taxonomy?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Category<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Product type<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Item ID<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Target return on ad spend (ROAS)<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhobh\">F<\/span>12.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>You will need to verify your website URL by visiting which section in the Merchant Center?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Business information<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Products<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Tax<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Shipping<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhobi\">G<\/span>13.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>When are you charged for Shopping ads?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">Only if someone clicks the ad and lands on your website<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">When you set your bid<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">When a customer makes a purchase<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">When you open your Merchant Center account<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\"><span class=\"assmntreport__key tip-top radius\" data-blogger-escaped-data-selector=\"tooltip-j0jsvhobj\">G<\/span>14.<\/li>\n<li class=\"answer_section clearfix\">\n<h2>What role does the Merchant Center play in developing Shopping ads?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">The Merchant Center is where advertisers can store product data on the inventory they want to sell.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">The Merchant Center is where advertisers list keywords for customer searches.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">The Merchant Center calculates clicks.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">The Merchant Center is where advertisers submit their bids.<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"report_responses\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Shopping Basics Assessment Answers &#8211; Academy for Ads &nbsp; Google Shopping Assessment Answers B1. Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You&#8217;re considering increasing bids, but aren&#8217;t sure if that&#8217;s the best way to spend your budget. What tool or report can you use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103,30],"tags":[],"class_list":{"0":"post-13765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"category-uncategorized-en","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fGoogle Shopping Basics Assessment Answers - Academy for Ads - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Google Shopping Basics Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/google-shopping-basics-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fGoogle Shopping Basics Assessment Answers - Academy for Ads - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Google Shopping Basics Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/google-shopping-basics-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-28T13:27:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-29T08:29:08+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/google-shopping-basics-assessment-answers-academy-for-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/google-shopping-basics-assessment-answers-academy-for-ads\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Google Shopping Basics Assessment Answers &#8211; 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