{"id":13807,"date":"2017-09-29T13:58:32","date_gmt":"2017-09-29T13:58:32","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=13807"},"modified":"2017-09-29T13:58:32","modified_gmt":"2017-09-29T13:58:32","slug":"remarketing-lists-for-search-ads-assessment-answers-academy-for-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/remarketing-lists-for-search-ads-assessment-answers-academy-for-ads\/","title":{"rendered":"Remarketing lists for search ads Assessment Answers &#8211; Academy for Ads"},"content":{"rendered":"<p>Remarketing lists for search ads Assessment Answers &#8211; Academy for Ads<\/p>\n<p>&nbsp;<\/p>\n<div class=\"row large-collapse medium-collapse\" data-blogger-escaped-style=\"background-color: #fafafa; box-sizing: border-box; color: #626364; font-family: Roboto; font-size: 17px; margin: 0px auto; max-width: none; padding: 0px; width: 686px;\">\n<div class=\"large-12 medium-12 small-12 columns\" data-blogger-escaped-style=\"box-sizing: border-box; float: left; margin: 0px; padding: 0px; position: relative; width: 686px;\">\n<div class=\"centered-text-with-line\" data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-size: 11px; line-height: 14px; margin: 0px; overflow: hidden; padding: 15px 0px; text-align: center; white-space: nowrap;\">\n<p><span data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; position: relative;\">Question 1 of 10<\/span><\/p>\n<\/div>\n<div class=\"centered-text-with-line\" data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-size: 11px; line-height: 14px; margin: 0px; overflow: hidden; padding: 15px 0px; text-align: center; white-space: nowrap;\"><\/div>\n<\/div>\n<\/div>\n<form id=\"assessment_response_form\" action=\"https:\/\/academy.exceedlms.com\/assessment_responses\/answer\/276674?survey=false\" method=\"post\" data-blogger-escaped-accept-charset=\"UTF-8\" data-blogger-escaped-enctype=\"multipart\/form-data\" data-blogger-escaped-style=\"background-color: #fafafa; box-sizing: border-box; color: #626364; font-family: Roboto; font-size: 17px; margin: 0px; padding: 0px;\">\n<div class=\"row large-collapse medium-collapse\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px auto; max-width: none; padding: 0px; width: 686px;\">\n<div class=\"large-12 medium-12 small-12 columns\" data-blogger-escaped-style=\"box-sizing: border-box; float: left; margin: 0px; padding: 0px; position: relative; width: 686px;\">\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you offer?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Show the person&#8217;s name in the headline.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Save 10% on bundled policies.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Buy your next insurance package from us.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">You can&#8217;t customize ads in this manner.<\/span><\/label><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/div>\n<div><\/div>\n<div class=\"row large-collapse medium-collapse\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px auto; max-width: none; padding: 0px; width: 686px;\">\n<div class=\"large-12 medium-12 small-12 columns\" data-blogger-escaped-style=\"box-sizing: border-box; float: left; margin: 0px; padding: 0px; position: relative; width: 686px;\">\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">You work at a travel company and you find that words such as &#8220;vacation packages&#8221; and &#8220;travel packages&#8221; are too competitive. How can remarketing lists for search ads (RLSA) help?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">RLSA can&#8217;t help in this situation.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">RLSA lets you bid on these words and increase your bids when the user has been on your website before.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">RLSA lets you bid on these words if a user has been on your site previously.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">RLSA lets you add these words in exact match to your ad groups.<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">You want to increase the amount of queries that trigger your ads for previous website visitors, but you don&#8217;t want to take the time to add new keywords. What feature can be combined with remarketing lists for search ads (RLSA) to help you?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Customer Match<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Dynamic Search Ads<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Ad customizers<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Dynamic remarketing<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Your boss isn&#8217;t sure she wants to raise bids just because someone was on your site before. What&#8217;s the best way you can show her that previous website visitors convert better than new visitors without increasing marketing spend?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Create a remarketing list and apply it to your ad groups using the &#8220;Target &amp; bid&#8221; setting.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Create a remarketing list. Apply the list to your ad group with a +100% bid adjustment.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Create a remarketing list. Apply the list to your ad group without a bid adjustment.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Create a remarketing list. Apply the list to your ad group with a -100% bid adjustment.<\/span><\/label><\/li>\n<\/ul>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\"><br \/>\n<\/span><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">How long can a user be a member of your remarketing lists for search ads (RLSA)?<\/span><\/h2>\n<\/div>\n<div>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">1-540 days<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">1-30 days<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">7-180 days<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">7-360 days<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">In order to compare the performance of returning website visitors with all other visitors, you added them as a remarketing list to several ad groups with the setting &#8220;Bid only&#8221; without any bid adjustments. What&#8217;s the first step to understanding the conversion rate differences?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Compare the conversion rates for all ad groups.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Compare the conversion rate differences between your audience data and all data for each ad group.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Compare the conversion rate differences for your audience data for each ad group.<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Compare the conversion rate differences for all keywords in each ad group.<\/span><\/label><\/li>\n<li data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><\/li>\n<\/ul>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">If you want to add a remarketing list and understand how much better it performs, what should be your bid adjustment?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">0%<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">1000%<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">100%<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">-100%<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">How many active cookies must you have in order to use remarketing lists for search ads (RLSA)?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">500<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">50<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">1,000<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">100<\/span><\/label><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Who can see your ads when you add a remarketing list to an ad group using the &#8220;Bid only&#8221; setting?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Members of all your remarketing lists searching for things that can trigger your ads<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Anyone searching for things that can trigger your ads<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Previous website visitors searching for things that can trigger your ads<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Only users in the remarketing list searching for things that can trigger your ads<\/span><\/label><\/li>\n<\/ul>\n<div>\n<div class=\"row large-collapse medium-collapse\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px auto; max-width: none; padding: 0px; width: 686px;\">\n<div class=\"large-12 medium-12 small-12 columns\" data-blogger-escaped-style=\"box-sizing: border-box; float: left; margin: 0px; padding: 0px; position: relative; width: 686px;\">\n<div class=\"centered-text-with-line\" data-blogger-escaped-style=\"box-sizing: border-box; color: #3f464b; font-size: 11px; line-height: 14px; margin: 0px; overflow: hidden; padding: 15px 0px; text-align: center; white-space: nowrap;\">\n<p>&nbsp;<\/p>\n<p><span data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; position: relative;\">Question 10 of 10<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row large-collapse medium-collapse\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px auto; max-width: none; padding: 0px; width: 686px;\">\n<div class=\"large-12 medium-12 small-12 columns\" data-blogger-escaped-style=\"box-sizing: border-box; float: left; margin: 0px; padding: 0px; position: relative; width: 686px;\">\n<h2><span class=\"question-body\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; padding-bottom: 25px;\">Once remarketing lists for search ads (RLSA) are added to an ad group, what else does the ad group need before it can start showing ads?<\/span><\/h2>\n<ul class=\"mcq\" data-blogger-escaped-style=\"box-sizing: border-box; font-family: inherit; font-size: 1rem; line-height: 1.6; list-style-position: outside; list-style-type: none; margin: 0px; padding: 0px;\">\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Bid adjustments<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Dynamic ad targets<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Keywords and ads<\/span><\/label><\/li>\n<li class=\"choice\" data-blogger-escaped-style=\"box-sizing: border-box; margin: 0px 0px 15px; padding: 0px;\"><label class=\"multi true-false-single\" data-blogger-escaped-style=\"box-sizing: border-box; cursor: pointer; display: block; font-size: 17px; line-height: 28px; margin-bottom: 0px;\">\u00a0<span class=\"question_text\" data-blogger-escaped-style=\"box-sizing: border-box; display: inline-block; vertical-align: top; width: 569.375px;\">Ads<\/span><\/label><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/form>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remarketing lists for search ads Assessment Answers &#8211; Academy for Ads &nbsp; Question 1 of 10 Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103,30],"tags":[],"class_list":{"0":"post-13807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"category-uncategorized-en","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fRemarketing lists for search ads Assessment Answers - Academy for Ads - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Remarketing lists for search ads Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/remarketing-lists-for-search-ads-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fRemarketing lists for search ads Assessment Answers - Academy for Ads - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Remarketing lists for search ads Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/remarketing-lists-for-search-ads-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-29T13:58:32+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/remarketing-lists-for-search-ads-assessment-answers-academy-for-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/remarketing-lists-for-search-ads-assessment-answers-academy-for-ads\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Remarketing lists for search ads Assessment Answers &#8211; 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