Get Certified Now!<\/a><\/p>\n <\/p>\n
You’ve decided to create an offer to describe the type of inventory you’re seeking. You’re looking for inventory from any publisher who has access to Preferred Deals in Ad Exchange.
\nWhat type of offer is this?<\/h2>\n
Open offer
\nDirect offer
\nProgrammatic Guaranteed offer
\nPreferred Exchange offer<\/p>\n
<\/p>\n
You trafficked an ad that was rejected due to creative issues.
\nWhat’s a reason it might have been rejected?<\/h2>\n
<\/p>\n
The destination URL does not lead to a parked domain.
\nThe creative makes use of Flash cookies.
\nThe creative is animated, but remains static after 10 seconds.
\nThe initial download is under 100k.<\/p>\n
<\/p>\n
For a Programmatic Guaranteed deal with a cost-per-day (CPD) budget, what occurs when you purchase more impressions than the minimum?<\/h2>\n
<\/p>\n
You won’t be charged.
\nYou’ll be charged more than the CPD daily rate.
\nYou’ll be charged the CPD daily rate.
\nYour deal will be cancelled.<\/p>\n
<\/p>\n
Once Derek’s demand-side platform has submitted their bids, what is one tool they can use to get more details on the creative approval status?<\/h2>\n
<\/p>\n
Snippet status report
\nAuction report
\nCreative (REST) API
\nImpression query<\/p>\n
<\/p>\n
Alicia is purchasing ad inventory for a major holiday campaign. Since she’s under pressure to complete her task in time, she needs to quickly find out why her bid responses were filtered.
\nWhat tool can she use to discover this information?<\/h2>\n
<\/p>\n
DoubleClick Creative Solutions
\nDoubleClick Creative Recommendation Tool
\nQuery Tool
\nRTB Breakout<\/p>\n
<\/p>\n
Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short.
\nWhat additional information can you gain by investigating your “Filtered bids”?<\/h2>\n
<\/p>\n
A recommendation for the best tool to correct the rejection
\nThe clickthrough URL you should use instead
\nThe creative IDs and total bids filtered
\nA list of guaranteed deals that will potentially accept your clickthrough URL<\/p>\n
<\/p>\n
You’re about ready to finalize your Preferred Deal, but need to work with your demand-side platform to supplement information from the bid request. To ensure your bid isn’t rejected, you’ll need to provide information about your publisher’s URL, such as disallowed landing URLs, disallowed product categories, and allowed languages.
\nWhere can this information be found?<\/h2>\n
<\/p>\n
Client Access API
\nPublisher settings file
\nDeal ID
\nSnippet status report<\/p>\n
<\/p>\n
Your bid response is filtered due to the ad category of your advertiser.
\nThis is an example of what type of rejection?<\/h2>\n
Auction-filtered
\nPublisher-filtered
\nGoogle-filtered
\nContent-filtered<\/p>\n
<\/p>\n
What type of transaction and\/or auction occurs when a seller invites a buyer to participate?<\/h2>\n
<\/p>\n
Open Auction
\nProgrammatic Guaranteed deal
\nPreferred Deal or Private Auction
\nInvite-only Auction<\/p>\n
<\/p>\n
Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she’d like to report on the performance of a new campaign she just launched.
\nWhich tool can she use to do this?<\/h2>\n
<\/p>\n
Query Tool
\nDoubleClick Creative Recommendation Tool
\nGoogle Web Designer
\nA third-party ad verification service<\/p>\n
<\/p>\n
You are concerned about the potential of purchasing counterfeit inventory.
\nHow does ads.txt help you avoid this problem?<\/h2>\n
Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.
\nPublishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.
\nAds.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
\nAds.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.<\/p>\n
Question 13 of 13<\/p>\n
<\/p>\n
A creative was excluded during the publisher review stage of the filtering process.
\nWhat could have been a reason for this?<\/h2>\n
<\/p>\n
The incorrect use of bid response protocol.
\nThe product category URL is excluded.
\nThe maximum cost per thousand impressions (CPM) is 0 or negative.
\nThe bid amount is lower than the publisher’s requirements.<\/p>\n
<\/p>\n
Get Certified Now!<\/a><\/p>\n <\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Optimize bids and creatives Assessment Question 1 of 13 You’re looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace. Which action must you take to execute your campaign? You must sign deal terms for every change in the campaign. You must manage separate invoices for each publisher you’ve agreed to a deal […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103,30],"tags":[],"class_list":{"0":"post-13820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"category-uncategorized-en","8":"entry"},"yoast_head":"\n
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