{"id":13952,"date":"2017-09-11T15:28:10","date_gmt":"2017-09-11T15:28:10","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=13952"},"modified":"2017-10-11T15:34:07","modified_gmt":"2017-10-11T15:34:07","slug":"manage-ecommerce-with-doubleclick-search-assessment","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/manage-ecommerce-with-doubleclick-search-assessment\/","title":{"rendered":"Manage ecommerce with DoubleClick Search Assessment"},"content":{"rendered":"<p>Manage ecommerce with DoubleClick Search Assessment<\/p>\n<p>&nbsp;<\/p>\n<p>Question 1 of 10<\/p>\n<h2>\nDenise is running an inventory campaign and wants to make sure her top products are eligible to show.<\/h2>\n<h2>How does she set up her report to get this information?<\/h2>\n<p>She will add an \u201cInventory template\u201d column to her report.<br \/>\nShe will sort the data by highest clicks or conversions and view the product status columns.<br \/>\nShe will set up her report to track product sales based on style.<br \/>\nShe will add an \u201cInventory management enabled\u201d column.<\/p>\n<p>&nbsp;<\/p>\n<h2>You&#8217;re a marketing specialist at a large retailer, and you&#8217;re looking to create an adaptive Shopping campaign based on your inventory of available shoes.<\/h2>\n<h2>What is the first thing you have to do to get the process started?<\/h2>\n<p>Set up a feed in Merchant Center<br \/>\nCreate a feed of product data<br \/>\nContact the DoubleClick Search support team<br \/>\nCreate a text ad<\/p>\n<p>&nbsp;<\/p>\n<h2>Providing correctly spelled product titles and brand names help DoubleClick Search produce what for your campaign?<\/h2>\n<p>Landing pages that match information in your product feed<br \/>\nRelevant keywords<br \/>\nOptimal landing pages for your target countries and languages<br \/>\nItem titles that fit ad headlines<\/p>\n<h2><\/h2>\n<h2>Michelle is working with a client that needs to submit her feed through the DoubleClick Search support team.<\/h2>\n<h2>Why does she need to submit a sample feed two weeks before she wants it to go live?<\/h2>\n<p>The support team needs time to make changes to her feed prior to implementation.<br \/>\nA sample feed needs to be submitted two weeks early so the support team can approve the field attributes.<br \/>\nShe wants the support team to have time to provide her with an implementation timeline.<br \/>\nThe support team needs to add the feed to their FTP server.<\/p>\n<p>&nbsp;<\/p>\n<h2>Your client is a hotel chain that wants to easily generate search ads based on their available inventory of hotel rooms at their more than 500 locations.<\/h2>\n<h2>What type of campaign is best suited to their needs?<\/h2>\n<p>Adaptive Shopping campaign<br \/>\nInventory campaign<br \/>\nAdWords campaign<br \/>\nNative Shopping campaign<\/p>\n<p>&nbsp;<\/p>\n<h2>You just launched a campaign to advertise a new line of purses. You really want to know the revenue generated by these specific products in the inventory feed.<\/h2>\n<h2>What do you need to do to generate this report?<\/h2>\n<p>Change your account settings in DoubleClick Search<br \/>\nMake sure Floodlight transaction tags are set up<br \/>\nSet up your feed so it filters out all other products<br \/>\nCreate a separate feed for the line of purses and then generate a report on that specific feed<\/p>\n<p>&nbsp;<\/p>\n<h2>You want to create an adaptive Shopping campaign advertising your new line of swimsuits.<\/h2>\n<h2>What do you need to do?<\/h2>\n<p>Set up your ads so DoubleClick Search will automatically subdivide your product groups by product type<br \/>\nCreate a single campaign for swimsuits<br \/>\nSet up your ads so DoubleClick Search will automatically subdivide your product groups by keyword<br \/>\nCreate a feed that filters for product code<\/p>\n<p>&nbsp;<\/p>\n<h2>You&#8217;re setting up a campaign to offer free shipping for all products over $25.<\/h2>\n<h2>How can you make sure the text &#8220;Free Shipping&#8221; is automatically generated for ads for all products over $25?<\/h2>\n<p>You would use a formula to create a dynamic filter at the ad and ad group level to only display products over $25 with &#8220;Free Shipping&#8221; appended.<br \/>\nYou would apply specific settings to your template to establish how your data is converted into entities.<br \/>\nYou would create a multiplier that would be applied to your campaign template.<br \/>\nYou would add the text to each campaign after it&#8217;s generated.<\/p>\n<p>&nbsp;<\/p>\n<h2>Your client is preparing to create a new inventory campaign.<\/h2>\n<h2>What is the first thing he has to do?<\/h2>\n<p>Choose a name for his template<br \/>\nApply formulas to the templates<br \/>\nCreate a template<br \/>\nCreate an inventory plan<\/p>\n<p>&nbsp;<\/p>\n<p>Question 10 of 10<\/p>\n<p>&nbsp;<\/p>\n<h2>Amanda is running an inventory campaign for her client, a large car dealership. Due to unexpected demand, they&#8217;ve run out of a popular car model, and Amanda needs to pause the ads for this particular model.<br \/>\nHow does she accomplish this?<\/h2>\n<p>&nbsp;<\/p>\n<p>Locate the ad and pause it manually<br \/>\nDelete the car model from the product feed<br \/>\nPause the entire ad campaign, as an ad cannot be individually paused<br \/>\nInclude logic that pauses ads when the number of cars drops below a certain threshold<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manage ecommerce with DoubleClick Search Assessment &nbsp; Question 1 of 10 Denise is running an inventory campaign and wants to make sure her top products are eligible to show. How does she set up her report to get this information? She will add an \u201cInventory template\u201d column to her report. She will sort the data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103],"tags":[],"class_list":{"0":"post-13952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fManage ecommerce with DoubleClick Search Assessment - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Manage ecommerce with DoubleClick Search Assessment \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/manage-ecommerce-with-doubleclick-search-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fManage ecommerce with DoubleClick Search Assessment - 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