{"id":14294,"date":"2017-11-13T15:49:03","date_gmt":"2017-11-13T15:49:03","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=14294"},"modified":"2024-05-16T11:56:40","modified_gmt":"2024-05-16T11:56:40","slug":"how-can-you-avoid-confusing-or-frightening-your-users-when-creating-contextual-marketing","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/how-can-you-avoid-confusing-or-frightening-your-users-when-creating-contextual-marketing\/","title":{"rendered":"How can you avoid confusing or frightening your users when creating contextual marketing?"},"content":{"rendered":"<p>How can you avoid confusing or frightening your users when creating contextual marketing?<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Don\u2019t surprise your visitors with personalization tokens where they don\u2019t expect them.<\/strong><\/span><\/li>\n<li>Don\u2019t use generic dynamic content \u2013 make sure that the information is personal.<\/li>\n<li>Make your content as friendly as possible.<\/li>\n<li>Don\u2019t worry about it \u2013 over time, internet users will get used to seeing their information.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: To avoid confusing or frightening visitors when creating contextual marketing, it\u2019s crucial not to surprise them with personalization tokens where they don\u2019t expect them. While personalization can enhance the user experience by providing tailored content, unexpected or intrusive personalization can lead to discomfort or mistrust among visitors. By respecting visitors\u2019 boundaries and preferences, and only implementing personalization in contexts where it enhances relevance or utility, businesses can mitigate the risk of alienating or alarming their audience. This approach fosters a positive user experience, where visitors feel respected and in control of their interactions with the website. In contrast, disregarding visitors\u2019 expectations or preferences by implementing personalization unexpectedly can undermine trust and lead to negative perceptions of the brand. Therefore, selecting the option that emphasizes the importance of avoiding surprises with personalization tokens aligns with best practices for creating contextual marketing that enhances rather than detracts from the visitor experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you avoid confusing or frightening your users when creating contextual marketing? Don\u2019t surprise your visitors with personalization tokens where they don\u2019t expect them. Don\u2019t use generic dynamic content \u2013 make sure that the information is personal. Make your content as friendly as possible. Don\u2019t worry about it \u2013 over time, internet users will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[88],"tags":[],"class_list":{"0":"post-14294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-contextual-marketing","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fHow can you avoid confusing or frightening your users when creating contextual marketing? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9How can you avoid confusing or frightening your users when creating contextual marketing? 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