{"id":14373,"date":"2019-08-25T21:16:43","date_gmt":"2019-08-25T21:16:43","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=14373"},"modified":"2024-05-08T15:23:26","modified_gmt":"2024-05-08T15:23:26","slug":"sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/","title":{"rendered":"Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: &#8220;Add a personalization token to the homepage that says &#8216;Welcome, first name.&#8217; I know that we need personalized content.&#8221; How would you respond to Sam&#8217;s request?"},"content":{"rendered":"<p>Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: &#8220;Add a personalization token to the homepage that says &#8216;Welcome, first name.&#8217; I know that we need personalized content.&#8221; How would you respond to Sam&#8217;s request?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u201cWe should add it because big companies like Amazon and Netflix have it.\u201d<\/li>\n<li><span style=\"color: #008000;\"><strong>\u201cWe might add it. Let\u2019s figure out how the personalized home page adds value to the visitor\u2019s experience on our website.\u201d<\/strong><\/span><\/li>\n<li>\u201cWe can\u2019t add it. Too much traffic is comprised of unknown visitors.\u201d<\/li>\n<li>\u201cWe shouldn\u2019t add it because visitors won\u2019t be comfortable seeing their name on our home page.\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: The selected answer,\u00a0<strong>\u201cWe might add it. Let\u2019s figure out how the personalized home page adds value to the visitor\u2019s experience on our website,\u201d<\/strong>\u00a0is the appropriate response to Sam\u2019s request. While personalization can enhance user experience by creating a more tailored and relevant interaction, it\u2019s essential to evaluate its impact on the overall visitor experience and its alignment with the company\u2019s goals and objectives. By suggesting to figure out how the personalized home page adds value to the visitor\u2019s experience, you acknowledge the potential benefits of personalization while also emphasizing the importance of assessing its relevance and effectiveness in achieving desired outcomes. This approach allows for a thoughtful consideration of whether the proposed personalization token will genuinely enhance visitors\u2019 connection to the company and contribute to a positive user experience. Therefore, recognizing the need to evaluate the value and impact of personalization on the visitor\u2019s experience before implementing it is crucial for making informed decisions that drive meaningful results for the company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: &#8220;Add a personalization token to the homepage that says &#8216;Welcome, first name.&#8217; I know that we need personalized content.&#8221; How would you respond to Sam&#8217;s request? &nbsp; \u201cWe should add it because big companies like Amazon and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[88],"tags":[],"class_list":{"0":"post-14373","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-contextual-marketing","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fSam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: &quot;Add a personalization token to the homepage that says &#039;Welcome, first name.&#039; I know that we need personalized content.&quot; How would you respond to Sam&#039;s request? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: &quot;Add a personalization token to the homepage that says &#039;Welcome, first name.&#039; I know that we need personalized content.&quot; How would you respond to Sam&#039;s request? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fSam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: &quot;Add a personalization token to the homepage that says &#039;Welcome, first name.&#039; I know that we need personalized content.&quot; How would you respond to Sam&#039;s request? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: &quot;Add a personalization token to the homepage that says &#039;Welcome, first name.&#039; I know that we need personalized content.&quot; How would you respond to Sam&#039;s request? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-25T21:16:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-08T15:23:26+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: &#8220;Add a personalization token to the homepage that says &#8216;Welcome, first name.&#8217; I know that we need personalized content.&#8221; How would you respond to Sam&#8217;s request?\",\"datePublished\":\"2019-08-25T21:16:43+00:00\",\"dateModified\":\"2024-05-08T15:23:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/\"},\"wordCount\":330,\"articleSection\":[\"HubSpot Contextual Marketing certification Exam Answers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/\",\"name\":\"\u25b7\u2764\ufe0fSam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \\\"Add a personalization token to the homepage that says 'Welcome, first name.' I know that we need personalized content.\\\" How would you respond to Sam's request? - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2019-08-25T21:16:43+00:00\",\"dateModified\":\"2024-05-08T15:23:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \\\"Add a personalization token to the homepage that says 'Welcome, first name.' I know that we need personalized content.\\\" How would you respond to Sam's request? \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HubSpot Contextual Marketing certification Exam Answers\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/hubspot-contextual-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \u00abAdd a personalization token to the homepage that says &#8216;Welcome, first name.&#8217; I know that we need personalized content.\u00bb How would you respond to Sam&#8217;s request?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fSam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \"Add a personalization token to the homepage that says 'Welcome, first name.' I know that we need personalized content.\" How would you respond to Sam's request? - Certification Answers","description":"Get the answer of \u23e9Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \"Add a personalization token to the homepage that says 'Welcome, first name.' I know that we need personalized content.\" How would you respond to Sam's request? \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fSam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \"Add a personalization token to the homepage that says 'Welcome, first name.' I know that we need personalized content.\" How would you respond to Sam's request? - Certification Answers","og_description":"Get the answer of \u23e9Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \"Add a personalization token to the homepage that says 'Welcome, first name.' I know that we need personalized content.\" How would you respond to Sam's request? \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/","og_site_name":"Certification Answers","article_published_time":"2019-08-25T21:16:43+00:00","article_modified_time":"2024-05-08T15:23:26+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: &#8220;Add a personalization token to the homepage that says &#8216;Welcome, first name.&#8217; I know that we need personalized content.&#8221; How would you respond to Sam&#8217;s request?","datePublished":"2019-08-25T21:16:43+00:00","dateModified":"2024-05-08T15:23:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/"},"wordCount":330,"articleSection":["HubSpot Contextual Marketing certification Exam Answers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/","url":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/","name":"\u25b7\u2764\ufe0fSam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \"Add a personalization token to the homepage that says 'Welcome, first name.' I know that we need personalized content.\" How would you respond to Sam's request? - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2019-08-25T21:16:43+00:00","dateModified":"2024-05-08T15:23:26+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \"Add a personalization token to the homepage that says 'Welcome, first name.' I know that we need personalized content.\" How would you respond to Sam's request? \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/sam-your-boss-at-abc-marketing-agency-wants-users-to-feel-more-connected-to-your-company-sam-suggests-add-personalization-token-to-the-homepage-that-says-welcome-first-name-i-know-that-we-n\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"HubSpot Contextual Marketing certification Exam Answers","item":"https:\/\/www.certificationanswers.com\/en\/category\/hubspot-contextual-marketing\/"},{"@type":"ListItem","position":3,"name":"Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: \u00abAdd a personalization token to the homepage that says &#8216;Welcome, first name.&#8217; I know that we need personalized content.\u00bb How would you respond to Sam&#8217;s request?"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/14373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=14373"}],"version-history":[{"count":1,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/14373\/revisions"}],"predecessor-version":[{"id":56209,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/14373\/revisions\/56209"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=14373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=14373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=14373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}