{"id":14488,"date":"2019-01-08T18:33:33","date_gmt":"2019-01-08T18:33:33","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=14488"},"modified":"2024-05-09T19:01:54","modified_gmt":"2024-05-09T19:01:54","slug":"what-does-sales-and-marketing-service-level-agreement-sla-require-sales-to-do","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-does-sales-and-marketing-service-level-agreement-sla-require-sales-to-do\/","title":{"rendered":"What does a sales and marketing service-level agreement (SLA) require sales to do?"},"content":{"rendered":"<p>What does a sales and marketing service-level agreement (SLA) require sales to do?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Contact a certain percentage of the leads marketing generates.<\/li>\n<li><span style=\"color: #008000;\"><strong>Contact the leads marketing generates within a certain timeframe.<\/strong><\/span><\/li>\n<li>Close a certain number of deals.<\/li>\n<li>Nothing \u2014 the SLA outlines the service marketing will provide to sales.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>:\u00a0<strong>The correct answer is: Provide sales with a certain number of qualified leads.<\/strong>\u00a0A sales and marketing service-level agreement (SLA) establishes a mutually agreed-upon set of commitments and expectations between the sales and marketing departments. One of the primary responsibilities outlined in the SLA is for marketing to provide sales with a specified quantity of qualified leads. These leads typically meet predefined criteria indicating their readiness to engage with the sales team and potentially make a purchase. By delivering a steady stream of qualified leads to the sales department, marketing facilitates the sales process, ensuring that sales representatives have a consistent pipeline of potential customers to engage with and nurture towards conversion. This option accurately identifies one of the key requirements of a sales and marketing SLA, highlighting the importance of marketing\u2019s role in generating and qualifying leads to support sales objectives. The other options are incorrect: \u2018Produce a certain amount of content\u2019 pertains to a specific marketing activity rather than the overarching responsibilities outlined in an SLA. \u2018Attract a certain number of visitors\u2019 focuses solely on website traffic generation and does not directly relate to the collaborative agreement between sales and marketing. \u2018Nothing \u2014 the SLA outlines the service sales will provide to marketing\u2019 is incorrect as it misrepresents the nature of an SLA, which typically involves mutual commitments and expectations between both departments. Therefore, the most accurate requirement outlined in a sales and marketing SLA is for marketing to provide sales with a certain number of qualified leads to support the sales process and drive revenue generation efforts.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does a sales and marketing service-level agreement (SLA) require sales to do? &nbsp; Contact a certain percentage of the leads marketing generates. Contact the leads marketing generates within a certain timeframe. Close a certain number of deals. Nothing \u2014 the SLA outlines the service marketing will provide to sales. &nbsp; Explanation:\u00a0The correct answer is: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[148],"tags":[],"class_list":{"0":"post-14488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-sales-enablement-certification-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat does a sales and marketing service-level agreement (SLA) require sales to do? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9What does a sales and marketing service-level agreement (SLA) require sales to do? 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