<\/p>\n
A member of your sales team asks why defining your target buyer needs to be part of your sales enablement strategy. How do you respond?<\/p>\n
<\/p>\n
\u201cOne of the best ways to increase your sales efficiency is to spend more time with people who are more likely to buy and less time with people who are less likely to buy.\u201d<\/p>\n
\u201cDefining our target buyer makes it easier for us to track the progress we\u2019re making toward achieving our goals.\u201d<\/p>\n
\u201cIt\u2019s impossible to implement a sales enablement strategy without first defining a target buyer.\u201d<\/p>\n
\u201cAlthough it isn\u2019t a required part of a sales enablement strategy, defining a target buyer is a good way to identify gaps in our current sales process.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
A member of your sales team asks why defining your target buyer needs to be part of your sales enablement strategy. How do you respond? \u201cOne of the best ways to increase your sales efficiency is to spend more time with people who are more likely to buy and less time with people […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[148],"tags":[],"class_list":{"0":"post-14545","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-sales-enablement-certification-answers","7":"entry"},"yoast_head":"\n