{"id":1479,"date":"2016-05-07T15:58:13","date_gmt":"2016-05-07T15:58:13","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1479"},"modified":"2016-09-30T19:23:02","modified_gmt":"2016-09-30T19:23:02","slug":"an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/","title":{"rendered":"An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>A) Repeat the keyword as many times as possible in the ad text.<\/li>\n<li>B) Delete the keyword and add the keyword to the campaign again<\/li>\n<li><strong>C) Modify the ad associated with that keyword to direct to a highly-relevant landing page<\/strong><\/li>\n<li>D) Increase the daily budget for the campaign in which the keyword is located<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? &nbsp; A) Repeat the keyword as many times as possible in the ad text. B) Delete the keyword and add the keyword to the campaign again C) Modify the ad associated with that keyword to direct to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAn advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAn advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-07T15:58:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-30T19:23:02+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend?\",\"datePublished\":\"2016-05-07T15:58:13+00:00\",\"dateModified\":\"2016-09-30T19:23:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/\"},\"wordCount\":93,\"articleSection\":[\"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/\",\"name\":\"\u25b7\u2764\ufe0fAn advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2016-05-07T15:58:13+00:00\",\"dateModified\":\"2016-09-30T19:23:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/google-adwords-fundamentals\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fAn advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? - Certification Answers","description":"Get the answer of \u23e9An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fAn advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? - Certification Answers","og_description":"Get the answer of \u23e9An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/","og_site_name":"Certification Answers","article_published_time":"2016-05-07T15:58:13+00:00","article_modified_time":"2016-09-30T19:23:02+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend?","datePublished":"2016-05-07T15:58:13+00:00","dateModified":"2016-09-30T19:23:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/"},"wordCount":93,"articleSection":["Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/","url":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/","name":"\u25b7\u2764\ufe0fAn advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2016-05-07T15:58:13+00:00","dateModified":"2016-09-30T19:23:02+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend? \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-increase-the-quality-score-of-a-low-performing-keyword-which-approach-would-you-recommend-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads","item":"https:\/\/www.certificationanswers.com\/en\/category\/google-adwords-fundamentals\/"},{"@type":"ListItem","position":3,"name":"An advertiser wants to increase the Quality Score of a low\u2013performing keyword. Which approach would you recommend?"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/1479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=1479"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/1479\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=1479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=1479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=1479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}