{"id":1530,"date":"2017-02-01T09:32:50","date_gmt":"2017-02-01T09:32:50","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1530"},"modified":"2018-02-12T10:10:28","modified_gmt":"2018-02-12T10:10:28","slug":"an-advertiser-looking-to-drive-conversions-is-using-manual-cost-per-click-cpc-bidding-which-factor-should-be-most-important-for-this-advertiser-when-keyword-bids-are-decided","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-looking-to-drive-conversions-is-using-manual-cost-per-click-cpc-bidding-which-factor-should-be-most-important-for-this-advertiser-when-keyword-bids-are-decided\/","title":{"rendered":"An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?"},"content":{"rendered":"

 <\/p>\n

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?<\/p>\n

 <\/p>\n

The profit derived from a paid click<\/strong><\/span><\/p>\n

 <\/p>\n

The bids of the next closest competitor<\/p>\n

 <\/p>\n

The cost of the bid<\/p>\n

 <\/p>\n

The Quality Score of the keyword<\/p>\n

 <\/p>\n

Explanation:<\/p>\n

How do you know what CPC to set? You can figure this out based on what you know about your business and the value of a sale. For example, if you sell US$5,000 diamond rings, one new customer is probably worth more than if you sell US$0.99 packs of gum.
\nOnce you\u2019ve set max. CPC amounts that you\u2019re comfortable with, see how many clicks your ads begin to accrue, and whether those clicks lead to business results on your website. Also, remember that Internet traffic is always changing, so it\u2019s important to re-evaluate your CPC bids regularly.<\/p>\n

Read more here: https:\/\/support.google.com\/adwords\/answer\/2464960?hl=en<\/a><\/p>\n

 <\/p>\n

<\/h2>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?   The profit derived from a paid click   The bids of the next closest competitor   The cost of the bid   The Quality Score of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fAn advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. 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