{"id":1544,"date":"2016-05-07T16:43:09","date_gmt":"2016-05-07T16:43:09","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1544"},"modified":"2016-05-07T16:43:09","modified_gmt":"2016-05-07T16:43:09","slug":"on-the-display-network-all-keywords-are-considered-broad-match-only-this-means-that-you-do-not-need-to","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/on-the-display-network-all-keywords-are-considered-broad-match-only-this-means-that-you-do-not-need-to\/","title":{"rendered":"On the Display Network, all keywords are considered broad match only. This means that you do not need to:"},"content":{"rendered":"<p>On the Display Network, all keywords are considered broad match only. This means that you do not need to:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>A) Include location targeting to narrow the reach of your ads<\/li>\n<li><strong>B) Include plurals, misspellings, and other variants of your keywords<\/strong><\/li>\n<li>C) Include negative keywords to refine your placement<\/li>\n<li>D) manage your keyword performance at the ad group level<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On the Display Network, all keywords are considered broad match only. This means that you do not need to: &nbsp; &nbsp; A) Include location targeting to narrow the reach of your ads B) Include plurals, misspellings, and other variants of your keywords C) Include negative keywords to refine your placement D) manage your keyword performance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fOn the Display Network, all keywords are considered broad match only. This means that you do not need to: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9On the Display Network, all keywords are considered broad match only. This means that you do not need to: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/on-the-display-network-all-keywords-are-considered-broad-match-only-this-means-that-you-do-not-need-to\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fOn the Display Network, all keywords are considered broad match only. This means that you do not need to: - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9On the Display Network, all keywords are considered broad match only. 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