{"id":1546,"date":"2018-08-01T16:43:30","date_gmt":"2018-08-01T16:43:30","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1546"},"modified":"2018-08-02T19:27:22","modified_gmt":"2018-08-02T19:27:22","slug":"higher-quality-scores-typically-lead-to-2","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-lead-to-2\/","title":{"rendered":"Higher Quality Scores typically lead to:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Higher Quality Scores typically lead to:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">higher costs and lower ad positions<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>lower costs and better ad positions<\/strong>:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">less overall impressions<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">faster delivery of daily budget<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p><span style=\"font-weight: 400;\">Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. <\/span><\/p>\n<ul>\n<li><strong>Ad auction eligibility:<\/strong>Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.<\/li>\n<li><strong>Your\u00a0<\/strong><a href=\"https:\/\/support.google.com\/adwords\/bin\/answer.py?answer=6297\" target=\"_blank\" rel=\"nofollow noopener\"><strong>actual cost-per-click (CPC)<\/strong><\/a><strong>:<\/strong>Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.<\/li>\n<li><strong>Ad position:<\/strong>Higher quality ads lead to higher ad positions, meaning they can show up higher on the page.<\/li>\n<\/ul>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2454010?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/2454010?hl=en<\/a><\/p>\n<div class=\"answer-intro\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Higher Quality Scores typically result in:\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/C3y393p9zzQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Higher Quality Scores typically lead to: &nbsp; higher costs and lower ad positions &nbsp; lower costs and better ad positions: &nbsp; less overall impressions &nbsp; faster delivery of daily budget &nbsp; Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fHigher Quality Scores typically lead to: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Higher Quality Scores typically lead to: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-lead-to-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fHigher Quality Scores typically lead to: - 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