{"id":1548,"date":"2018-10-01T16:44:27","date_gmt":"2018-10-01T16:44:27","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1548"},"modified":"2018-10-02T06:54:06","modified_gmt":"2018-10-02T06:54:06","slug":"higher-quality-scores-typically-result-in","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/","title":{"rendered":"Higher Quality Scores typically result in:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Higher Quality Scores typically result in:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">higher costs and lower ad positions<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>lower costs and better ad positions<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">less overall impressions<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">faster delivery of daily budget<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Ad auction eligibility:\u00a0<\/strong>Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.<\/li>\n<li><strong>Your\u00a0<\/strong><a href=\"https:\/\/support.google.com\/adwords\/bin\/answer.py?answer=6297\" target=\"_blank\" rel=\"nofollow noopener\"><strong>actual cost-per-click (CPC)<\/strong><\/a><strong>:\u00a0<\/strong>Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.<\/li>\n<li><strong>Ad position:\u00a0<\/strong>Higher quality ads lead to higher ad positions, meaning they can show up higher on the page.<\/li>\n<\/ul>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2454010?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/2454010?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Higher Quality Scores typically result in:\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/C3y393p9zzQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Higher Quality Scores typically result in: &nbsp; &nbsp; higher costs and lower ad positions &nbsp; lower costs and better ad positions &nbsp; less overall impressions &nbsp; faster delivery of daily budget &nbsp; Explanation: &nbsp; Ad auction eligibility:\u00a0Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fHigher Quality Scores typically result in: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Higher Quality Scores typically result in: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fHigher Quality Scores typically result in: - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Higher Quality Scores typically result in: \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-01T16:44:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-02T06:54:06+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Higher Quality Scores typically result in:\",\"datePublished\":\"2018-10-01T16:44:27+00:00\",\"dateModified\":\"2018-10-02T06:54:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/\"},\"wordCount\":146,\"articleSection\":[\"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/\",\"name\":\"\u25b7\u2764\ufe0fHigher Quality Scores typically result in: - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2018-10-01T16:44:27+00:00\",\"dateModified\":\"2018-10-02T06:54:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9Higher Quality Scores typically result in: \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/google-adwords-fundamentals\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Higher Quality Scores typically result in:\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fHigher Quality Scores typically result in: - Certification Answers","description":"Get the answer of \u23e9Higher Quality Scores typically result in: \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fHigher Quality Scores typically result in: - Certification Answers","og_description":"Get the answer of \u23e9Higher Quality Scores typically result in: \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/","og_site_name":"Certification Answers","article_published_time":"2018-10-01T16:44:27+00:00","article_modified_time":"2018-10-02T06:54:06+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"Higher Quality Scores typically result in:","datePublished":"2018-10-01T16:44:27+00:00","dateModified":"2018-10-02T06:54:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/"},"wordCount":146,"articleSection":["Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/","url":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/","name":"\u25b7\u2764\ufe0fHigher Quality Scores typically result in: - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2018-10-01T16:44:27+00:00","dateModified":"2018-10-02T06:54:06+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9Higher Quality Scores typically result in: \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/higher-quality-scores-typically-result-in\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads","item":"https:\/\/www.certificationanswers.com\/en\/category\/google-adwords-fundamentals\/"},{"@type":"ListItem","position":3,"name":"Higher Quality Scores typically result in:"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/1548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=1548"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/1548\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=1548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=1548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=1548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}