{"id":15960,"date":"2018-10-22T19:22:27","date_gmt":"2018-10-22T19:22:27","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=15960"},"modified":"2018-10-23T19:52:00","modified_gmt":"2018-10-23T19:52:00","slug":"marissa-is-the-marketing-lead-for-popular-free-to-play-mobile-game-her-goal-is-to-increase-revenue-that-her-company-earns-from-in-game-purchases-what-should-marissa-optimize-for-in-her-universal","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/marissa-is-the-marketing-lead-for-popular-free-to-play-mobile-game-her-goal-is-to-increase-revenue-that-her-company-earns-from-in-game-purchases-what-should-marissa-optimize-for-in-her-universal\/","title":{"rendered":"Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Get new users for her app.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>Get new users who most likely complete in-app actions.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Target cost per install (tCPI)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Google Play Store optimization<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Get new users for her app:\u00a0This option optimizes your targeting and bids to generate app installs. This strategy is ideal when you want installs at scale \u2014 as many new users as possible \u2014 and you evaluate campaigns based on target cost per install (tCPI), install conversions, and install volume only.<\/p>\n<p style=\"padding-left: 30px;\">Get new users who most likely complete in-app actions: This optimization strategy is ideal if you want the users most likely to perform certain actions in your app. After you choose this option, you indicate the in-app actions you value and your desired target cost per action (tCPA), and AdWords will work to bring you app installers who are most likely to perform these actions.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google AdWords Mobile Certification Advertising Assessment Exam Answers Live Pass \u2705 2020 \u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KvUPQ31bxJc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? &nbsp; &nbsp; Get new users for her app. &nbsp; Get new users who most likely complete in-app actions. &nbsp; Target [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-15960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fMarissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. 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