{"id":15983,"date":"2018-10-24T19:40:47","date_gmt":"2018-10-24T19:40:47","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=15983"},"modified":"2018-10-25T19:53:42","modified_gmt":"2018-10-25T19:53:42","slug":"to-more-fully-capture-mobiles-contribution-to-sale-advertisers-need-to-consider-what","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/to-more-fully-capture-mobiles-contribution-to-sale-advertisers-need-to-consider-what\/","title":{"rendered":"To more fully capture mobile&#8217;s contribution to a sale, advertisers need to consider what?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To more fully capture mobile&#8217;s contribution to a sale, advertisers need to consider what?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>More than just the last click<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Just the last click<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">The first and last click<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Customer intent<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">The path to conversion on mobile is different from desktops and tablets in every way but intent \u2014 mobile has different functionality, context, even screen size.\u00a0<u>And the full value of mobile goes beyond the last click.<\/u>\u00a0Traditional digital key performance indicators (KPIs) like cost per acquisition (CPA) and return on ad spend (ROAS) can\u2019t fully capture mobile\u2019s impact on the customer journey. Marketers need to consider everything.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google AdWords Mobile Certification Advertising Assessment Exam Answers Live Pass \u2705 2020 \u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KvUPQ31bxJc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; To more fully capture mobile&#8217;s contribution to a sale, advertisers need to consider what? &nbsp; &nbsp; More than just the last click &nbsp; Just the last click &nbsp; The first and last click &nbsp; Customer intent &nbsp; Explanation: &nbsp; The path to conversion on mobile is different from desktops and tablets in every way [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-15983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fTo more fully capture mobile&#039;s contribution to a sale, advertisers need to consider what? 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