{"id":16045,"date":"2018-12-12T18:05:48","date_gmt":"2018-12-12T18:05:48","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=16045"},"modified":"2018-12-13T18:28:53","modified_gmt":"2018-12-13T18:28:53","slug":"maria-noticed-last-month-that-her-ad-often-showed-up-beside-competitors-ad-for-the-same-search-terms-how-can-maria-understand-how-her-performance-compares-to-that-of-other-advertisers","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/maria-noticed-last-month-that-her-ad-often-showed-up-beside-competitors-ad-for-the-same-search-terms-how-can-maria-understand-how-her-performance-compares-to-that-of-other-advertisers\/","title":{"rendered":"Maria noticed last month that her ad often showed up beside a competitor&#8217;s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?"},"content":{"rendered":"<p>Maria noticed last month that her ad often showed up beside a competitor&#8217;s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. &#8220;<\/strong><\/span><\/li>\n<li>Use the Search terms report to see the terms people were searching for when her ad was shown.<\/li>\n<li>Use the paid &amp; organic report to see how often her website pages are showing in Google\u2019s free organic search results.<\/li>\n<li>Track the clicks and clickthrough rate (CTR) of her ad campaign.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">The Auction insights report lets you compare your performance with other advertisers who are participating in the same\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/142918\">auction<\/a>s that you are.<\/p>\n<p style=\"padding-left: 30px;\">Read more here:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2579754?hl=en\">https:\/\/support.google.com\/adwords\/answer\/2579754?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Maria noticed last month that her ad often showed up beside a competitor&#039;s ad for the same search\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9CgjkRU7WnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maria noticed last month that her ad often showed up beside a competitor&#8217;s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. &#8220; Use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-16045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fMaria noticed last month that her ad often showed up beside a competitor&#039;s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Maria noticed last month that her ad often showed up beside a competitor&#039;s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/maria-noticed-last-month-that-her-ad-often-showed-up-beside-competitors-ad-for-the-same-search-terms-how-can-maria-understand-how-her-performance-compares-to-that-of-other-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fMaria noticed last month that her ad often showed up beside a competitor&#039;s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Maria noticed last month that her ad often showed up beside a competitor&#039;s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/maria-noticed-last-month-that-her-ad-often-showed-up-beside-competitors-ad-for-the-same-search-terms-how-can-maria-understand-how-her-performance-compares-to-that-of-other-advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-12T18:05:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-13T18:28:53+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/maria-noticed-last-month-that-her-ad-often-showed-up-beside-competitors-ad-for-the-same-search-terms-how-can-maria-understand-how-her-performance-compares-to-that-of-other-advertisers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/maria-noticed-last-month-that-her-ad-often-showed-up-beside-competitors-ad-for-the-same-search-terms-how-can-maria-understand-how-her-performance-compares-to-that-of-other-advertisers\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Maria noticed last month that her ad often showed up beside a competitor&#8217;s ad for the same search terms. 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