{"id":16049,"date":"2018-01-19T18:24:26","date_gmt":"2018-01-19T18:24:26","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=16049"},"modified":"2018-05-29T09:04:38","modified_gmt":"2018-05-29T09:04:38","slug":"how-are-negative-keywords-different-from-other-keywords","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/how-are-negative-keywords-different-from-other-keywords\/","title":{"rendered":"How are negative keywords different from other keywords?"},"content":{"rendered":"

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How are negative keywords different from other keywords?<\/p>\n

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They can increase your costs.<\/p>\n

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They prevent your ad from showing for search terms that you don’t want.<\/strong><\/span><\/p>\n

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They make your ad appear for search terms that you don’t want.<\/p>\n

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They can only be used for ads on the Display Network.<\/p>\n

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Explanation:<\/p>\n

For search campaigns, you can use broad, exact, or phrase match negative keywords. However,\u00a0these negative match types work differently than their positive counterparts. The main difference is that you\u2019ll need to add synonyms, singular or plural versions, misspellings, and other close variations if you want to exclude them.<\/p>\n

For Display and Video campaigns, negative keywords are always considered exact match.\u00a0You won\u2019t be able to change the match type for negative keywords you add to Display and Video campaigns.
\nRead more here:\u00a0https:\/\/support.google.com\/adwords\/answer\/2453972<\/a><\/p>\n

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