{"id":1605,"date":"2018-12-24T23:51:17","date_gmt":"2018-12-24T23:51:17","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1605"},"modified":"2018-12-25T01:25:58","modified_gmt":"2018-12-25T01:25:58","slug":"by-monitoring-ad-campaign-performance-an-advertiser-may-obtain-the-information-needed-to","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/by-monitoring-ad-campaign-performance-an-advertiser-may-obtain-the-information-needed-to\/","title":{"rendered":"By monitoring ad campaign performance, an advertiser may obtain the information needed to:"},"content":{"rendered":"<p>By monitoring ad campaign performance, an advertiser may obtain the information needed to:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>create additional AdWords accounts for low-performing keywords<\/li>\n<li>create duplicate ad groups with identical keywords and different ad variations<\/li>\n<li>compare campaign performance to that of individual competitors<\/li>\n<li><span style=\"color: #008000;\"><strong>determine if campaigns are meeting overall marketing and conversion goals<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">If you really want to succeed with AdWords, you&#8217;ll need to regularly review and refine your account&#8217;s performance. In particular, you&#8217;ll want to monitor the status and progress of both your ads and their keywords. This article explains where to find and how to interpret performance data in your account. <\/span><\/p>\n<p style=\"padding-left: 30px;\">\n<div class=\"answer-intro\" style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\">You&#8217;ve created your ad, and it&#8217;s up and running. Your next step is to find out how it&#8217;s performing. Tracking statistics like clicks, impressions, and clickthrough rate is a great way to start. It&#8217;s also important to think about what you&#8217;re trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals.<\/p>\n<\/div>\n<p style=\"padding-left: 30px;\">If you&#8217;re new to tracking your performance, start by clicking the <strong>Campaigns<\/strong> tab in your AdWords account. The statistics tables on your <strong>Ads<\/strong> and <strong>Keywords<\/strong> tabs under the Campaigns tab provide a complete, customizable view of all of your data. You can keep the reporting simple or dig deeper for more detailed insights into the success of your campaigns.<br \/>\n<a href=\"https:\/\/support.google.com\/adwords\/answer\/2404037?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\" alt=\"By monitoring ad campaign performance, an advertiser may obtain the information needed to:\" width=\"525\" height=\"295\" \/><\/p>\n<p>&nbsp;<\/p>\n<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><span itemprop=\"name\">By monitoring ad campaign performance, an advertiser may obtain the information needed to:<\/span><\/p>\n<p><meta itemprop=\"duration\" content=\"PT1M2S\" \/><br \/>\n<meta itemprop=\"uploadDate\" content=\"2018-05-17T14:16:10.000Z\"\/><br \/>\n<meta itemprop=\"thumbnailURL\" content=\"https:\/\/i.ytimg.com\/vi\/13bE2XdqiJw\/hqdefault.jpg\" \/><br \/>\n<meta itemprop=\"interactionCount\" content=\"1554\" \/><br \/>\n<meta itemprop=\"embedURL\" content=\"https:\/\/youtube.googleapis.com\/v\/13bE2XdqiJw\" \/><\/p>\n<div id=\"schema-videoobject\" class=\"video-container\"><iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/13bE2XdqiJw?rel=0&#038;controls=0&#038;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><span itemprop=\"description\">Get Answers \u2705\u2705\u2705 By monitoring ad campaign performance, an advertiser may obtain the information needed to:<\/span>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By monitoring ad campaign performance, an advertiser may obtain the information needed to: &nbsp; create additional AdWords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations compare campaign performance to that of individual competitors determine if campaigns are meeting overall marketing and conversion goals &nbsp; Explanation: If you really [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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