{"id":16283,"date":"2018-10-02T19:59:17","date_gmt":"2018-10-02T19:59:17","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=16283"},"modified":"2018-10-03T10:34:42","modified_gmt":"2018-10-03T10:34:42","slug":"you-are-leading-brand-awareness-campaign-for-car-company-and-youd-like-to-create-buzz-for-your-new-model-which-metrics-do-you-need-to-look-at-in-your-reports","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/you-are-leading-brand-awareness-campaign-for-car-company-and-youd-like-to-create-buzz-for-your-new-model-which-metrics-do-you-need-to-look-at-in-your-reports\/","title":{"rendered":"You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?"},"content":{"rendered":"

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You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?<\/p>\n

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Clickthrough rate and cost-per-click<\/p>\n

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Conversion delay and cost-per-acquisition<\/p>\n

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Impressions, reach, frequency<\/strong><\/span><\/p>\n

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Impressions and conversions<\/p>\n

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Explanation:<\/p>\n

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Once you\u2019ve established your branding campaign\u2019s goals, you can choose the best places to show your ads, and then measure success by monitoring impressions, conversions, and other statistics. Reach is the number of visitors exposed to an ad. Increased reach means that an ad is exposed to more potential customers, which may lead to increased awareness. Frequency is the average number of times a visitor was exposed to an ad over a period of time.
\nRead more here:\u00a0https:\/\/support.google.com\/adwords\/answer\/1722064<\/a><\/p>\n

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