{"id":16435,"date":"2018-12-26T17:41:46","date_gmt":"2018-12-26T17:41:46","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=16435"},"modified":"2018-12-27T12:36:59","modified_gmt":"2018-12-27T12:36:59","slug":"in-his-trueview-discovery-ad-amir-wants-to-invite-people-to-click-to-watch-his-youtube-video-about-diy-home-improvement-project-what-call-to-action-language-gives-learners-reason-to-take-action","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/in-his-trueview-discovery-ad-amir-wants-to-invite-people-to-click-to-watch-his-youtube-video-about-diy-home-improvement-project-what-call-to-action-language-gives-learners-reason-to-take-action\/","title":{"rendered":"In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?"},"content":{"rendered":"<p>In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.<\/p>\n<p>What call to action language gives learners a reason to take action?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Start now<\/li>\n<li>Download this<\/li>\n<li>Click here<\/li>\n<li><span style=\"color: #008000;\"><strong>Learn how to build a table<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">When you really want to get someone to do something, a decisive call to action is definitely the way to go. Makes sense, right? And, it\u2019s also associated with increased brand lift.<\/p>\n<p style=\"padding-left: 30px;\">Tips:<\/p>\n<ul>\n<li>Think like a parent \u2014 specify the exact behavior you want users to do (\u201cLearn How To Build a Table\u201d).<\/li>\n<li>Use overlays and cards to invite the user to interact with the ad, not just watch.<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Read more here:<\/p>\n<ul>\n<li>Open&gt;&gt;\u00a0<a href=\"https:\/\/academy.exceedlms.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/academy.exceedlms.com<\/a><\/li>\n<li>Course: Google Ads Video<\/li>\n<li>Topic: Make effective TrueView ad creative<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/48d7af3978c5ffc1f368c511b4bb6763\/retina\/partner-certification-art-video-cover-art.png\" alt=\"In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?\" width=\"525\" height=\"295\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action? &nbsp; Start now Download this Click here Learn how to build a table &nbsp; Explanation: &nbsp; When you really want [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-16435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-video-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fIn his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. 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What call to action language gives learners a reason to take action? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/in-his-trueview-discovery-ad-amir-wants-to-invite-people-to-click-to-watch-his-youtube-video-about-diy-home-improvement-project-what-call-to-action-language-gives-learners-reason-to-take-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fIn his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. 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