{"id":1647,"date":"2016-05-09T00:05:07","date_gmt":"2016-05-09T00:05:07","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1647"},"modified":"2016-11-01T18:02:51","modified_gmt":"2016-11-01T18:02:51","slug":"all-other-things-being-equal-if-youve-set-a-maximum-cost-per-click-max-cpc-bid-of-1-00-for-your-ads-and-if-the-next-most-competitive-bid-is-0-50-for-the-same-ad-position-what-is-the-actual-am","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/all-other-things-being-equal-if-youve-set-a-maximum-cost-per-click-max-cpc-bid-of-1-00-for-your-ads-and-if-the-next-most-competitive-bid-is-0-50-for-the-same-ad-position-what-is-the-actual-am\/","title":{"rendered":"All other things being equal, if you&#8217;ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you&#8217;d pay for that click?"},"content":{"rendered":"<p>All other things being equal, if you&#8217;ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you&#8217;d pay for that click?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>A) $1.01<\/li>\n<li>B) $0.5<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>C) $0.51<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>D) $1<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=EoNFuVkPcB0<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Explanation:<\/strong> For ads on the Search Network, the minimum Ad Rank required for\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/1722087\">ads above search results<\/a>\u00a0is generally greater than the minimum Ad Rank required for ads beside search results. As a result, the actual CPC when you appear above search results could be higher than the actual CPC if you appear beside search results, even if no other advertisers are immediately below you. Although you may pay more per click, top ads usually have higher clickthrough rates and may allow you to show certain ad extensions and other features available only in top ad positions. As always, you\u2019re never charged more than your max. CPC. bid.<\/p>\n<div><\/div>\n<p><strong><u>Examples:<\/u><\/strong><\/p>\n<p>If the advertiser immediately below you bids US$2.00, and if that advertiser\u2019s ad is the same quality as yours (and has equal-performing extensions and ad formats), you\u2019d typically need to bid a penny more than US$2.00 to rank higher than that advertiser and still maintain your position and ad formats. With AdWords, that\u2019s the most you\u2019ll pay (about US$2.01), whether your bid is US$3.00, US$5.00, or more.<\/p>\n<p><strong>\u00a0<\/strong>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6297\" target=\"_blank\" rel=\"nofollow\">https:\/\/support.google.com\/adwords\/answer\/6297<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All other things being equal, if you&#8217;ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you&#8217;d pay for that click? &nbsp; &nbsp; A) $1.01 B) $0.5 &nbsp; C) $0.51 &nbsp; D) $1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1647","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAll other things being equal, if you&#039;ve set a maximum cost-per-click (max. 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